So I want to share some thoughts about how I will be approaching my content and value creation for the next 90 days as an experiment, why am I doing it and what's my hypothesis. TLDR: I am resetting my content strategy and if you want to join me for the next 90 day, vote below and if we have enough people we can do it together starting May 1! Where is it coming from: - I found myself in the OVER optimizing loop with AI when it comes to content lately and I don't like how it feels. Once I get an idea, instead of just raw posting it, I run it though claude and finetune it and then record, which is OK but my energy is off by then. I could literally just taken out my camera and recorded in 2 min. - I just watched this interview with Alex Hormozi (min: 6-21) where in the very beginning he talks about how "social" media has become "interest" media, meaning that views and metrics do not matter, but what matters is creating specific and valuable content for your ideal customers/audience and they should want to "save" your content because it's so valuable. Example: my lowest viewed videos brought in most members into this community and into my newsletter and Alex shares a similar example. Which really made me understand that I am optimizing for the wrong things and the time spent editing, tweaking etc could have been rather spent on creating more valuable content. These are the things I'm leaning into for the next 90 days: - Time-to-Value - I am optimizing for sharing my ideas, knowledge; and showing value (literally recording my screen how I do things with AI and making mini-series of it) vs getting stuck and editing, overthinking metrics and over engineering scripts. - After 90 days I will evaluate and then I can spend some time optimizing for what performs best etc. - I intent to spend absolute minimum time on social media, max 15 min for research + 15 min pockets a day to reply to comments, questions etc. - I will continue repurpose my own long-form content into carousels with Claude, non-cringe linkedin posts so I can up the quantity of the content I produce without compromising the quality. - Instead of spreading myself thin for the next 90 days I will only focus on Youtube, IG and Linkedin. - I will post every single day on IG (batch), twice a week on YouTube and once a week on Linked in. - I will simplify all my content Claude skills to more lean into my voice and less on "frameworks" because most frameworks that are out there are created for "social" media, not "interest" media so they are optimizing for wrong things.