You’ve probably seen this before: POM Pomegranate Juice.
But did you know the full story? They are really owned by a massive conglomerate: The Wonderful Company. Who also own: • Fiji Water • Pistachios • Mandarins • Landmark Vineyards wine But the consolidation isn’t even the story, it’s how they produce these products. The latest data shows Wonderful Company was California's second-largest sprayer of paraquat, accounting for over 13% of the entire state's paraquat use. Paraquat is so acutely dangerous that the EPA itself warns "one sip can kill.” Just this week, a truck spilled Paraquat in Dorris, California. That led to a shelter-in-place of the ENTIRE city. All this to say, when it is produced on our food and drinks people don’t bat an eye. It’s not just ingredient labels for the Wonderful Company, this problem is a product of the entire industrial system. There is no fixing the grocery store. Everyone will be convinced of that the more we continue to uncover. Shopping from small farmers like you can do with the Localize - Farmers Market app will be the future of food. ~ Zephyr Zoidis