The ad numbers: 71 members | 76% engagement | Discovery rank 1,937 Visitors spiked significantly, from 10 to 155 then 254... the ad is clearly working. Conversions to signups? Not so much! So today I have updated my about page to hopefully make it even clearer the match of what people are clicking on the advert for. Now we wait and see if the gap closes. 6 days left on the 100 member goal... unlikely. But I said I'd run the experiment and document everything, so here we are. Experiment 2 starts May 1 (that's tomorrow for me). You voted. The results are in favour of Option B: 3x daily posting across Skool communities for 30 days. Claude, who I am training to support me, disagreed (strongly, in case you're wondering 😂 - I got a "I have told you 3 times to deprioritise..." blah blah) and voted for Option D: one sales conversation per day. The argument being that selling is the point of a business and I've been avoiding it...which is fair. But @Roberto Srpak framework made sense: content → conversation → conversion and the feedback from @Lidia Axe and @Virginia Schobel about showing up consistently before going into selling mode fits with me. So B it is. (And Claude does not get to decide for me but is fun to play with 😂). I'll track discovery rank, new members, engagement rate and whether it actually leads to any sales conversations naturally. Starts tomorrow...

But the experimenting doesn't stop it just changes. I want to do a 30-day experiment in May that is actually tied to growing my business, not just growing a number. So I'm putting it to a vote. What should Experiment #2 be? 🅐 Daily email experiment: email my list every single day for 30 days and track what happens to open rates, unsubscribes and sales. Does more contact = more revenue or more noise? 🅑 Post 3x daily across Skool: show up in communities consistently every single day and track whether discovery rank, new members and engagement move in proportion. Tagging into @Roberto Srpak's challenge on this one and the fact my engagement on Skool has been growing this community. 🅒 Create weekly YouTube videos across 4 weeks: commit to weekly video content on the From Job to CEO theme and track whether it drives real traffic to the community and the CEO dashboard. 🅓 One sales conversation per day: reach out to one real human every day who could benefit from what I offer. Track responses, calls booked and actual revenue. The most uncomfortable option (🤮) but selling is the point of business right... I'll run whichever gets the most votes. And I'll document everything -- what I did, what happened, what the numbers showed. What would you actually find most useful to watch? 👇

Every Friday I'm opening up the community for one thing: free stuff and its Friday in New Zealand so here we go! Share one free resource you offer - a lead magnet, a freebie, a free tool, whatever you've got. Drop the link and a one-line description of who it's for. No pitching paid offers, or bundles (sorry, only I'm allowed to break this rule 😉 I'm in a lot so will be sharing my links), just your own freebies. I'll start: I'm part of the Spring Reset Giveaway this week, 77+ free resources covering business, productivity, mindset and life. You pick only what's relevant to you so there's no wading through things that don't apply. Now, its not Spring in New Zealand but the resources are relevant no matter the season! It's live until April 28. 👉 Spring Reset Giveaway link Now your turn, drop your freebie below. 👇

I help Skool group owners build profitable communities and turn members into clients using a simple 3C model: 🔴 Content → 🔵 Conversation → 🟢 Conversion Been in business for 30+ years… tried a lot of things that didn’t work (and a few that did) 😄 These days I keep things simple and focus on what actually moves the needle. Outside of work, you’ll usually find me with family or out sailing the Adriatic — that’s my reset button. I like the idea behind From Job to CEO: The Experiment — building in real time and sharing what actually works (and what doesn’t). That kind of honest process is where most of the learning happens. Glad to be here. Looking forward to learning, sharing, and building with you all 🧭

“Corporate Escape Fantasy” 👉 Question: “If your boss said ‘you’re free, go build your dream’… what would you do for the first 3 days (be honest 👀)?” Next stop: The GPT Club