Protect your brain. Here's the difference when advertising inside an AI assistant — and it matters even if you've made your peace with ad-supported search. Google knows what you searched for. ChatGPT knows what you're thinking about. When you type "best running shoes" into Google, you reveal a purchase intent. When you ask ChatGPT "I've been having knee pain after my runs — what might be causing it, and should I keep training for my marathon?"you reveal something categorically more intimate. A fear. A goal. A physical vulnerability. A timeline. A commitment. You're not querying a database. You're thinking out loud to something that responds, remembers, adapts, and uses your pain to sell you a product. Read the full blog https://substack.com/home/post/p-198422550

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Most people hear "Anthropic just got more compute" and think: great, better AI tools. That's the easy version of the story. The harder version is what we actually talked about in this week's video. Big tech locking down infrastructure at this scale means smaller players can't compete at the frontier level anymore. The garage-startup era of AI is over. If you don't own the dirt the computer sits on, you don't own anything it produces. And that's before you get to what data centers are doing to the communities they land in. Or what AI finishing your sentences is slowly doing to your ability to think without it. We work in AI. We're not pretending any of this is simple. If you want the honest version of where this is all heading, watch the full breakdown.

If the house had its own online presence, what would you want it to have to help you know more about it, the area, etc? Any helpful tools or details that would really be a 'wow' factor? If you're in the industry, what sort of features would you want out of your digital marketing suite if it was all hands off and done for you? If you could click a button and get this as a result would you do it? https://11102-126th-avenue-ne-kirkland-wa.picket.website/?fbclid=IwY2xjawRnPd9leHRuA2FlbQIxMQBicmlkETFxZngwdlR3WXRHSlgyaG9Xc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHnToBNkCNDtVBoaurDJR1SgSO1JMEZr3JYwM06hwpvjUb-ju_12XCeuZn8n__aem_HNR3TDIeLnOVY5_gTkkoGw

Guinness World Records made it official. His secret was not a CRM. Not a script. Not a follow-up sequence. He mailed every single customer a handwritten card once a month. 12 cards a year. One for every holiday. Halloween. Valentine's Day. Thanksgiving. Each one had the same message printed inside: "I like you." That's it. No dealership logo. Just his name. He kept it off-brand on purpose so it felt personal, not promotional. At scale, he was sending out over 13,000 cards per month. He hired two assistants just to help manage it. Joe Girard says it's reason he outsold every other car salesman on the planet for over a decade. The principle holds today. AI can draft the message. Automation can handle the timing. But the reason it works has nothing to do with the tech. People buy from people who make them feel remembered. That is still the job. The tools just make it easier to do it consistently. What part of your follow-up actually makes clients feel like you remembered them, not just reminded them? Source: https://medium.com/better-marketing/how-the-greatest-salesman-of-all-time-sold-13-001-cars-in-his-career-d60f15b17ff