8d (edited) • General discussion
If you need a gut check... read this.
Eric (the founder of Huzi) wrote this short book called The Empty Room and there's this part about two hotels that completely reframed how I think about AI.
The First Hotel:
Everything is automated. Digital check-in. No front desk. Your room key is on your phone. The lights adjust automatically. It's perfectly efficient.
You never interact with a single human.
You check out the next morning and you don't remember a thing about it.
The Second Hotel:
The guy at the front desk remembers your name. He asks how your flight was. He tells you about the bakery around the corner. The room isn't perfect but there's a handwritten note welcoming you.
When you check out, you remember the conversation. You remember feeling seen.
Here's the question Eric asks:
Which hotel are you building?
Because most of us are racing toward efficiency. We're automating everything. Optimizing for speed. Removing friction. And in the process, we're accidentally removing the thing that made people choose us in the first place.
Why I'm telling you about this:
This book is only 10 pages. You can read it in like 10 minutes. But it's one of those things that sticks with you. The kind of read that makes you rethink how you're using AI in your business.
It's not a "how-to" guide. It's not a list of prompts or workflows.
It's more like... a gut check.
Are you using AI to become more human? Or are you accidentally optimizing yourself into irrelevance?
I'm not going to spoil the whole thing. There's a line in there that honestly made me stop and reread it three times. And a framework that completely shifted how I think about automation vs. personalization.
But you should just read it yourself.
If you're curious it's free. Eric put it up here: ericpost.ai
10 pages, 10 minutes, and well worth it.
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If you need a gut check... read this.
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