Most of us cinematic directors are naturally drawn to 16:9 because... It just gives FILM, right? But lately, I’ve been testing, exploring and adjusting my storytelling ads specifically for 9:16, and it definitely changes the way I think about my images, framing, camera movement and how I build the story. And I’m a student right now too. 👩🏾‍💻 So I’ve been learning and experimenting more with video extension features, testing what works, what doesn’t and where these models will have you wasting credits for absolutely no reason. 🙄 Once I’ve worked through it and have my tips, tricks and workflow together, I’ll be dropping a module inside the classroom (STORYTELLING ADS) so y’all can try your hand at it without having to do all the expensive experimenting first. For now... I’m dropping my latest “Someone’s Home” storytelling ad below. I’ve been having FUN exploring these Storytelling ads. Quick tip - If your not using capcut. I highly recommend learning a few editing tips! ;) That module is inside the classroom.

Yesterday I opened my sneak peek Skool video with: “You know what my biggest mistake has been? Adding value without increasing my price.” That’s a negative leaning hook. The words “biggest mistake” immediately create tension and curiosity. You want to know... what mistake? But here’s the strategy. The negative angle wasn’t directed at my audience. I made MY MISTAKE the hook. And it was TRUE. I had continued adding more value to The Digi Collective without increasing the price. So now the hook isn’t just getting attention. It gives me a natural bridge into the message, the price increase, and the urgency around the deadline. The tension got your attention. The truth gave me somewhere relevant to take it. That’s the part I want y’all to pay attention to. Negative leaning hooks don’t always have to sound like: “YOU’RE doing this wrong.” Sometimes the stronger angle is: “Here’s what I got wrong.” and often times people are all ears! 👂 Experiment with tension, mistakes, misconceptions, unpopular truths and curiosity while still sounding like YOU. And go back through the Hooks Module in the classroom. The videos were created a while ago (6 months is now awhile 😵‍💫) but the strategy and formulas are still relevant. I literally pulled from that strategy for my own campaign yesterday. 🎬 Because let’s be real... 😫 people WILL stop for negativity, tension or confrontation. The strategy is knowing how to use it without losing your voice.

Going forward, when I break down one of my commercials, would y’all like me to include the actual prompt I used to create it? 👀 I always give y’all the step by step breakdown on the concept, structure and formula behind the commercial, but I realized I don’t always include the full prompt I actually used for the generation. Would y’all want me to start adding those too? So when I share a breakdown, you’d get to see: The creative direction The structure behind the commercial How I built the scene AND the actual prompt that helped bring it together 🎬 🔥 YESSS! Stop gatekeeping the prompts, Toy! 😂 🎬 YES! I want the prompt AND the breakdown! 🧠 Teach me how you built it so I can create my own! 👀 Girl...just open the Prompt Vault already! 😂

What if one reference sheet could generate an entire commercial? 👀🎬 This is the next Module inside The Digi Collective! Character Sheets for Video Production is a game changer! It's a Creative Director's blueprint. One image sheet can organize: ✨ Character references ✨ Multiple wardrobe changes ✨ Expressions & emotions ✨ Brand colors ✨ Visual style ✨ Signature props ✨ Poses ✨ Voice & personality ✨ Story sequence ✨ Camera direction ✨ Emotional arc Instead of creating scene by scene, you're building a complete creative foundation before you ever write a prompt. My 15 second "Think Like a Creative Director" promo video was from my free guide created using this exact reference sheet. Creating ONE image that helps generate an entire commercial with your AI Twin or not is a game changer!!! It keeps your storytelling, branding, and character far more intentional from start to finish! This module is coming to The Digi Collective soon. 🤎 Question... Who's already using Character Sheets or Creative Director reference boards for video production? Or is this a completely new concept to you? 👇

Create a Premium AI Twin using these tips & tricks! One thing I've learned after creating dozens of AI Twins is this: The more realistic your AI Twin looks, the better it performs when you animate it. If your Twin has that plastic, overly glossy AI look, your videos will usually look less believable too. In this quick tutorial, I'll show you how I create a premium, realistic AI Twin with natural skin texture, authentic lighting, and lifelike details that make a huge difference once you bring it to life. It's under 2 minutes, but these small adjustments can dramatically improve the quality of your AI videos.