Hi all guys, I need some considerations from you, is running the ads of my new brand beauty niche, in usa and uk, the ads have been running for 3 days and I have already received one sale, the thing I can't understand though is that we have really high CPMs , about 140$ in UK and 210 in USA. The ads are well done with UGC content made by paid creators, all super legit etc, do you think it's just an initial phase and they will settle down? can you tell me when and how much indicatively? do you have any advice for me? ps i also tried adding a batch of creative img and as i speculated img currently have cpm 60$. I really want to try to put in new creative that we already have ready but so reading the data is very difficult, also the conversion rate is not true given the few visits to the site, indicatively we have a cost per click outbound of 4$, and we spend about 120/140 per day in this first testing phase. I appreciate comments on this