Result Selling You sell a measurable outcome, not just the work. Examples of outcomes: - More views - Higher watch time - More conversions - More followers - Better retention So the service becomes content performance optimization, not just editing. Example offer: “I edit short-form videos optimized for 60–70% retention to help you grow on Instagram.” --------------------------------------------------------------------------VS---------------------------------------------------------------------------------------- Only Editing You sell a technical service. You deliver: - Cuts - Color grading - Sound design - Transitions - Graphics You are paid for the work done, regardless of how the content performs. Example offer: “I will edit your reels for $20 per video.” - Which one you'll be chosing? @Haroon Khalil