1. Selling to the wrong target audience is a waste of time and money. 2. What people say about you, is more important than what you say about yourself. 3. Never assume people can or can't buy your product. Get clear evidence. 4. Empathy, persuasion and pattern identification are the TOP 3 skills you need to learn in Sales. 5. Always go for the close. You miss 100% of the opportunities you don't take.