I see so many business gurus trying to sell the “faceless” business model. However, if you really want to be successful quick, you need to start getting comfortable on camera! Take advantage of those people opting for a faceless business, but setting yourself apart and telling your brand story. Show the mistakes, share the success. Be as transparent as you can. Because at the end of the day, people buy from people, and being personable online is hard enough as it is. However, if you can get on the camera, and show your personality, share your journey, this is the best way to develop a core audience that will support everything that you do.

Here’s the breakdown: • £10 profit per sale = 100,000 sales • £100 profit = 10,000 sales • £1,000 profit = 1,000 sales Make it high-margin. Make it scale.