Hope everyone has now moved over from their Black Friday sales theme, and switched over to Christmas! This should reflect the home page of your website, socials, and ad creatives. Even if you keep the same offer, just make sure to re-theme it. Keep looking to ramp up those sales over this next 2 week period!

If you have a shopify website, and had slow sales yesterday morning, this is because Shopify had shut down globally meaning people could not access the website. This issue was fixed yesterday evening and should be fixed now. Annoying on Cyber Monday of all days! I hate to think how much money was wasted in ad spend yesterday 😩

Here were the results from my Black Friday sales for one of my brands. Was quite pleased considering the majority of this is organic sales! How did everyone else get on?

I will be honest, I almost quit this business. I spent money on ads, got little results, and started thinking it was not for me. Then I decided to fix my product, clean up my store, and follow a proper strategy instead of guessing. Within 4 weeks, my store moved from struggling to consistent daily orders. Not viral, not magic, just steady growth and real customers. What changed everything was understanding what my audience actually wanted and presenting it the right way. If you are running an online store and feel stuck, confused, or tired of wasting money, drop a comment or send a DM. I will share what helped me turn things around.

One of the biggest headaches in business is keeping on top of your content. Theres so many different types of content needed these days; Lifestyle, product imagery, UGC, ad creative, social content, and so much more. This in itself can be a full time job. So lets make it easier for you... By batching your content, and booking 1-2 days to shoot every type of content you need, you can shoot enough to last you for the quarter. Create a brief of exactly what you need, and make sure to consider any upcoming promotions or holidays such as Christmas, January sales, Valentines etc. This way, you can just pay for a photographer/videographer for the 1/2 days and save on a lot of costs, and be worry free for the next three months!