"Should I use cold email, cold calling, or LinkedIn DMs?" in my GTM strategy? Wrong question. The real question is: Which channel works best for your market, at this stage, with your offer? And... NO... there is no single, clean, and simple one-size-fits-all approach. Here’s the honest breakdown with real conversion numbers: ________ 📬 Cold Email ✅ Scales fast ✅ Get many meetings without hiring more sales reps/marketers ❌ Low conversion rates unless messaging, offer, AND deliverability are dialed ❌ Generally doesn't work for Small Markets or Niche Offers Benchmarks: 2–3% reply rate 4–6% of replies are interested 30–40% of those book a meeting Meaning: ~0.1–0.3% of total sends become meetings Best for: → Large TAMs (30k+) → High ACV ($15k+) → Clear/Broad offers that are easily explained in two sentences → Markets that respond to email (e.g. SaaS, B2B services) _________ 📞 Cold Calling ✅ Fastest way to test messaging ✅ Real-time feedback ❌ Slower to scale ❌ Requires skill, grit, and courage Benchmarks: 5–10% connect rate 40–50% meeting booked rate once connected Best for: → Any business type (Enterprise sales might be the edge case) → Startups (for early GTM and message testing) → Messaging iteration (for new product launches) → Hard-to-reach industries (e.g. oilfield, trades) → ICPs who aren’t active online but answer the phone _________ 💼 LinkedIn DMs ✅ Highest conversion ✅ No deliverability issues ❌ Hard to scale (100 messages/day/account) ❌ Requires tight ICP and messaging Benchmarks: 20–40% connection acceptance 10–20% of connections reply to first DM 10–30% of replies book a meeting Best for: → Prospects active on LinkedIn → Warm touchpoints across a deal → Building authority and trust in public _________ BOTTOM LINE: Don't let some guru tell you to "just do cold email" or "go omni-channel from Day 1." ⤷Your market tells you what works. ⤷Your stage tells you what to prioritize ⤷Your offer tells you what will convert. 1. Start where you can learn fastest (usually cold calling).

We passed one thousand members! We went from around 200 to 1000 in 3 weeks! ALL with organic social media…no outbound or ads. WOW. Thanks for being here everyone. -Ben

I just dropped a brand-new mini course inside the NextGen Sales System's community Classroom section on how to generate thousands of leads from LinkedIn with organic posts: “LinkedIn Lead Bait (All Bound): Get my high-level LinkedIn organic lead generation strategy and process." Inside, you'll learn: ✅ How to strategically structure your Allbound engine (email, LinkedIn, DMs) ✅ Why this LinkedIn lead funnel creates a lead generation "Fly Wheel" ✅ How your LinkedIn profile becomes your #1 inbound funnel landing page ✅ Why you should build your own community + newsletter ✅ AND how to make your entire sales team look like thought leaders This is the exact system I use to promote NextGen Sales Systems (and how many of you found my group)... now yours, step by step (100% free). ➡ Go to the Classroom section now to access the mini-course! -Ben