I talk to a lot of people who want to open a cafe, and almost none of them have this done. No full business case. No complete list of variable costs. No complete list of fixed costs — the stuff you pay even on the days you're closed. No real number for total investment needed before you open the door. And here's the part that actually worries me: more than 60% of coffee shops fail in year one, and more than 80% don't make it past year five. I used to think that was because people didn't try hard enough. I don't think that anymore. I think it's because people assume it's simple. Pick a nice space, get a good machine, make good coffee, done. It's the opposite of simple. The owners who make it are the ones who sat down early and got honest about the numbers — before the lease, before the buildout, before any of it. You don't need my template for this. Use whatever system works for you. But please, please do not sign anything until you've built these three lists yourself: 1. Every variable cost — what changes with how busy you are 2. Every fixed cost — what you pay whether you're open or not 3. Your full investment number — everything it takes to actually get the doors open If you want the breakdown I use with people going through this, comment "Lists" and I'll send it your way. ☕ P.S. This is for anyone who's serious about opening, even if it's a year or two out. If you're just daydreaming about it, that's fine too — just know these three lists are where the daydream turns into a real plan.

I'm looking for a handful of committed people to work with closely — limited to 5 spots. I'm looking for people who want to build a coffee shop doing $30-60K/month at a 20% profit margin. Not "someday." Not "when things line up." People who are ready to take the next step now. Here's the deal — I'll be fully transparent about it: I want to work closely with 5 people and use your results as success stories. In exchange, you get me fully on board — real support, not a course you buy and forget. You'll have my attention until the project is actually successful. Not until you've watched the modules. Until the shop is running and the numbers work. This isn't for everyone. It's for people who are committed to fulfilling their coffee shop dream and willing to put in the work to get there. Once the 5 spots are filled, that's it for this round. If that's you — drop a comment or send me a DM. Let's talk. Are you one of those people?