I AM IRONMAN..da da dada da da

How retailers explained the multi-year calendar (circa 1952) The pitch, in everyday language A jeweler would not have used the word perpetual. That term was reserved for very high-end Swiss complications most Americans never saw. Instead, the pitch sounded more like this: “This watch tells you the correct calendar for any year for the next several years. You never have to guess what day of the week a date falls on.” The emphasis was utility and cleverness, not luxury. Step-by-step explanation at the counter The jeweler would physically demonstrate the watch in the customer’s hands. 1. “Set the year” They’d point to the fan-shaped numbers at the top and say: “These are the years. You choose the year you’re in.” They would then turn the lower crown to align the correct year. 2. “Set the month” Next, they’d gesture to the arc of months at the bottom: “Now you line up the month we’re in.” The customer would see the calendar mechanism shift as the month changed. This movement was intentional. It was meant to impress. 3. “Now read the calendar” Then came the moment of payoff: “Once the year and month are set, this shows you the calendar for that whole month. Sundays, Mondays, the 15th, the 30th, everything.” At this point, the watch stopped being jewelry and became a desk calendar replacement on the wrist. Who this was marketed to Retailers aimed this watch at: - Engineers - Accountants - Office managers - Business owners - Professionals who worked with schedules, payrolls, shipping, or planning The unspoken message was: “This is a thinking man’s watch.” It was not sold as flashy. It was sold as smart. Why this mattered in the early 1950s Remember the context: - No smartphones - No digital calendars - Desk calendars had to be replaced every year - Many people still worked six-day weeks Being able to instantly answer: - “What day does the 15th fall on this year?” - “Is the 30th a Friday or Saturday?” …was genuinely useful.

@Darren Poesel see my 2 posts below for what I have found out so far. It operates much like a slide rule. It is a fascinating piece and I literally woke up at 2:30 in the morning thinking about it and trying to decipher how to use it. According to my research so far the bottom ring doesn’t represent years but is a reference number somehow. I couldn’t find any YouTube videos showing it in use.

You have my train of wheels turning now… Thanks.

@David Denham Jr I agree they are all good. For me the standouts are the first picture which I would call Kelly green. More of a dark rich green color with what anppears to be ann unusual texture, and picture number 5 the mint green color. For some reason the mint really works with the dial and case colors. Of course black is always safe.

Swweeeeet