Today we’re dropping my interview with Jacob, the man behind the videos at Superhero Swim Academy. It was such a pleasure to sit down with him—to listen, to learn, to glean insight from someone who has built something meaningful with intention, creativity, and a deep respect for kids, parents, and the craft of teaching. This conversation goes beyond “content” and algorithms. It’s about growth, adaptability, communication with families, and what it really looks like to build a swim business in today’s world. So as you:🚗 drive🧹 clean🍽️ cook🎁 or prepare for tonight or tomorrow Press play and check it out. Consider this our Christmas Eve contribution to the aquatics community. I hope you enjoy it as much as I did. — Neva Nicolehttps://youtu.be/ME06GJ2o5LU