I want to get real with everyone in this community today. We just wrapped up a Go LIVE Challenge. We had ONE person complete it. ONE person show up scared, do it anyway, and come back with an amazing testimonial. And I am SO proud of her. But I also want to talk to everyone else who saw that challenge and didn't move. Because I'm not coming at you with judgment, I'm coming at you with truth. It's not your equipment. It's not your follower count. It's not your niche. It's your mindset. Here's what I mean. Most people don't fail at going LIVE because they don't know how. They fail because of the story they're telling themselves before they ever press the button. Stories like: 😬 "I'm not ready yet" 😬 "Nobody wants to watch me" 😬 "I'll look stupid" 😬 "I need to learn more first" 😬 "I'll start next week" Sound familiar? Here's the truth about every single one of those stories — they all feel real, but none of them are actually true. They're just fear wearing a disguise. The member who won the challenge told us herself, she was TERRIFIED. She set a 15 minute timer because she didn't trust herself to stay on longer. And what happened? Her audience begged her to keep going. She made money. She got asked to come back. She's now going LIVE every single week BY CHOICE. That didn't happen because her fear went away. It happened because she moved ANYWAY, with the fear still right there beside her. That's the whole secret. Nobody who's ever gone LIVE for the first time wasn't scared. They just didn't let the fear be the deciding vote. So here's what I want you to do today. Not this week. Today. Write down the ONE story you've been telling yourself about why you haven't gone LIVE yet. Then ask yourself — is that actually true, or is that just fear talking? I already know the answer. I think you do too. 📊 NOW I NEED YOUR HELP — QUICK POLL I want this community to give you exactly what you need to take action. So tell me — what would help YOU most right now? Vote below by dropping the number:

I hope everyone is having a great Monday! If anyone else is here, I would love to see you!

Happy Sunday, everyone! ☀️ I just wanted to stop by and thank Lo for creating this TikTok LIVE challenge and hopefully encourage anyone who’s been thinking about going live. I’ll be honest… I didn’t complete all three Lives because I was TERRIFIED. 😂 But I did complete one, and I’m so glad I did. My goal was just 15 minutes. I even had a timer set! 😂 When the timer went off, I thanked everyone for hanging out and started wrapping up. The comments immediately started saying, “No, keep going! It’s too short!” So I stayed on for a total of 25 minutes… and they STILL said it was too short! That was my limit for the day, but I promised I’d be back the following Sunday. The funny thing is, instead of dreading it, I spent the entire week looking forward to going live again. Another unexpected benefit? Content!!! TikTok saves highlights from your Live, so now I repurpose those clips for my business and Instagram. One LIVE gives me content for multiple platforms, which has been a huge bonus. And here’s something else that surprised me… I made $5 in gifts during just 25 minutes. I wasn’t expecting anything! It may not sound like a lot, but considering I was simply sharing something I love, it was pretty exciting. It also made me think about what’s possible with consistency. As a DJ, this has been especially meaningful for me. In my local market, venues often expect DJs to play what’s popular. TikTok LIVE gives me complete freedom to play the music I genuinely love. I get to create my own lane, and the people who appreciate that vibe find me instead of me trying to fit into someone else’s. That’s probably my biggest takeaway from this challenge. Whatever your niche is, TikTok LIVE gives you a space to show up as yourself and attract your people. After all… that’s exactly how all of us found Lo!! ❤️ Thank you again, Lo, for pushing us outside our comfort zones. I’m officially inspired to keep going live every week! 💃🏽🎶✨🤗

I hope everyone is ready for the weekend!