This was fun! I got together with Dr. Matt Shiver to share how we are using skool to grow our coaching businesses. We compared the pros and cons of both our models and had a blast nerding out on all the things. Check it out and comment your take a ways and insights

I spent months building AI agents, burning through API tokens, and wondering why nothing worked. Then I stopped building and realized the real problem wasn't AI ... it was me. (Hello 👋🏼) My disorganized thinking was showing up in my disorganized files, and no amount of tooling was going to fix that. In this video I walk through the three-folder system (Atlas → Projects → End Products) that completely restructured how I think, how I use Claude, and how my Skool communities are set up. It's embarrassingly simple ... and that's the point. Your file structure is a map of your cognitive architecture. Most people's maps are a junk drawer with a search bar.

My Instagram account with 25,000 followers got deleted overnight. No warning. Instead of fighting Meta to get it back, I doubled down on platforms I actually own ... and enrolled 18 clients in 18 days with a 5.6x return on ad spend. In this video I break down the exact system: $3,000 in ads → $16,980 in front-end revenue, the simple 3 "tier" Skool setup \(free → $47 → $1K trial\), why I stopped doing complicated low-ticket funnels, and the AI-first operating system that makes all of it feel light. If you want the doc I am going over comment PDF and ill send it to you.

I thought I could run free, $100/month, and $1k/month all inside one community. Romantic idea. Terrible in practice. People who upgraded on their own? > Zero. Sales from running ads to paid offers inside my free community? > Zero. Feedback from my VIP clients? "It's too noisy. There's 11,500 people in here. I don't even want to post." So after 16 weeks of building out this model — and growing a new offer to $50k/m — I killed it. Made 1 pivot… 15 sales from 1 post in 24 hours. I made a video breaking down what went wrong, what I replaced it with, and the realization that changed how I think about free communities entirely. P.S. I also lost my Instagram during all this. So I'm a YouTuber now. Be gentle.