Hey everyone 👋 Quick one, because the timing matters. Between now and Christmas, people everywhere are scrolling with one question in their head: "What do I get them?" Dad. Mum. A partner. The friend who has everything. The Secret Santa they've barely spoken to. A book is the perfect answer. But only if someone shows them it is. That's what gift videos do. And as of today, they're live on every account. 🎁 WHAT A GIFT VIDEO DOES A normal video sells your book to a reader. A gift video sells it to the person buying FOR a reader. The opening, the story and the ending are all written for someone shopping for a present. So you're no longer limited to people who'd buy your book for themselves. You reach everyone who knows someone who'd love it. If your book makes a good present, this is the best Q4 sales lever you have. Don't leave it sitting there until December. ✅ HOW TO MAKE ONE (2 MINUTES) 1. Start a Viral Script, Slideshow, POV Video, Quick Reaction Hook Video or Person on camera video 2. When it asks "Is this a gift video?", tap Yes 3. Pick who it's for: Dad, Mum, Partner, Friend, Teen, Kid, Colleague / Secret Santa, Themselves, or let Sonder pick 4. Pick the occasion: any gift, Black Friday, the holidays or Christmas 5. Create as normal Every gift video gets a fresh opening, so you can make several for the same book without them looking alike. 🎥 THE SECRET WEAPON: YOUR GIFT B-ROLL On your book's page there's a new slot marked "Recommended this season". Film 6 to 12 seconds of your book on your phone, starting on the front cover. Wrap it, unwrap it, pop it under the tree, hand it to someone. Real hands, real book. Then scan the QR code and upload it straight from your phone. Your gift Viral Scripts open on that clip, and nothing says "this is a present" faster than seeing it in someone's hands. Tap "How to film it" for a 1-minute guide. ⏰ THE WINDOW IS SHORT Gift videos are here until 31 December, then they're gone. The buyers are scrolling now, and the time to post is before Black Friday, not after it.