My biggest pain point right now is turning the excitement and community support around my brand into a clear, consistent personal brand that actually drives growth. People love the idea and the cultural angle, but I’m struggling with two things: staying consistent with content that feels authentic, and figuring out how to position myself as the face of the brand in a way that leads to real momentum and sales once the merchandise is ready.

@Isaac John Appreciate that, makes a lot of sense. I know who I want to serve and what I’m about, just need to tighten it up so I can nail that 10-second answer. Work in progress🙏🏾