Team, I hope you're well. The Ice Method has a course currently. It's in there, $297 USD. I haven't officially launched it yet, but I'm keen to get some people through it for a discounted price at $97 USD. This is the same content structure that I teach my high-end clients. It's just not a tailored service where you get to work with me one-on-one. The structure of the content is still the same. You're interested in getting it discounted, right? Please let me know. Awesome DM. I'm about to put this out towards the public, so I just want some people to go through it first. But also would love a video testimony or back as well. Now if there's any interest, I can link you in through the course. Thank you. Comment below or send me a DM on this page.

How can help? Hit me up below. I’ll give you the secret sauce ☺️

About to roll into the fun part of the year. Everyone is taking me a foot off the brake. I believe a personal brand is something that you can hold for the rest of your life. Never have to wake up to a job that you don't love, if you put in the work now. I know it might be at the back of your mind where you're saying, "Maybe I can just start this next year." New Year's a good time. The most New Year's goals actually fall after 21 days. If you do what everyone else has done. We'll get whatever an ass has got. Let's lock in.

When I talk to people, they often say that I'm in a crowded industry. Do I really need to build a personal brand in there when it's already saturated? That's a good question. It depends on what you're trying to sell. If you try to sell what everyone else is selling, it's going to feel saturated. If you can have a point of difference, you have the opportunity to thrive. One thing I've been doing with clients is getting them to write down their list. On that list, write down everything you hate about your current industry. They make content that's in the opposite direction. The best way to stand out is to be true to your values. But also promote things that you believe in. Creating a hypothetical enemy is as important as creating an avatar. The bigger your list, the more pieces of content you have to talk about. Advertisers were put on 2. Whose problems are you trying to solve? When I say every industry needs a disruption, it does. A person who's 20 is probably not going to listen to a person who's 40. So if you're about 28, you can be someone that they look up to. It's like training. You don't wanna train with someone who's too fit or too strong. It'll actually put you off. The best place to improve training is to have a coach, but hang around people who are a little bit better than you. That's the same with content. Your content should be just enough knowledge for someone who was you to learn and grow from you. That's the key to content these days. Good luck!

Thanks for the two people that jumped on today. They actually had a really cool conversation. A lot of them spend half an hour with them trying to solve all their problems. I'll do this again next week. We'll see you see more of you there. Have a great week!