Hey @Lisa Pietrowiak - love your answers. the best thing I can say about weeding out who is legit. look for someone who has achieved exactly what you want. If you want a lifestyle business that pays you a comfortable salary but prioritizes work life balance - work with someone who has achieved that. If you want a practice that pays you high 6 figures/year and you dont have to treat anymore, work with someone who is currently doing that, etc. Generally (im sure their are exceptions) we stay away from agencies and marketing companies. some are great (most are awful) but even the great ones you usually end up with a dependency on. Say you find a great agency that does your marketing (ads, seo, etc) and they suddenly shut down or triple their prices - puts you in a really tough spot. we have a rule in our business - know enough to know what great looks like - have a proven process - then delegate and hand someone that process. (staff, Virtual assistant, marketing group, etc)

@Lisa Pietrowiak - welcome! most of the Clinical Marketer team is from WI - always great to see a fellow wisconsinite in here. Do you mind if I ask about your pricing? What are you charging per visit (on average) and how are your current patients finding you?

@Tt Def speaking our language! the key to business is identifying your constraint and working on the right thing - instead of spinning your tires working on a little bit of everything burning yourself out. Thats what the practice building academy is all about - excited for you to unlock it

Welcome @Tom Marshall! Thats what its all about, building something that gives us the freedom to spend all the time we want with our family - you're in the right spot!

Amazing takeaways. Going from clinician to CEO is a life changing shift! Keep it up!