Hi everyone! 1️⃣ I’m Matteo. I’ve been working in the coffee world for a bit over 20 years now, from roasting and exports to brand strategy and business development. Coffee has been my life, but not just on the “product” side. 2️⃣ Already running multiple projects. I’m a third-generation roaster @lagernovese1936, founder of the micro roastery @Coffee.Storming, a business consultant @borea.matteo 3️⃣ My dream coffee shop? I built it -> coffeestorming.it A place where coffee is a tool, not the goal. Great coffee, yes but even more clarity, culture, fair margins, and people who know why they do what they do.A business that makes people happy and pays the bills properly. 4️⃣ How do I help independent coffee entrepreneurs stop playing small? Too many great professionals are stuck between rising costs, weak positioning, and fear of change. 5️⃣ ⏳Already very real. Today I run a community where I help independent coffee entrepreneurs build profitable, value-driven businesses and finally fly instead of just surviving. Happy to be here, learn from all of you and share whatever experience can be useful.