The NFL should thank Brandon Aubrey...
and Chad Ryland can curse him. The "New Dynamic Kick Off", put in last year by the NFL was a complete dud, until Aubrey cracked the code on how to hit an NFL kick-off. No longer do you desire a 75+ yard hit out of the end zone, because the ball would come out to the 30 yard line (instead of the 20) and no time off the clock. BUT, you also don't want to hit short of the "landing zone" (between the 20 and goalline), because your opponent gets the ball at the 40 yard line without a second off the clock. Most kickers have simply gone to hitting a puff ball somewhere down to the goal line. Most returners want to return and taking a touchback in the end zone, only brings the ball out to the 20. So they run it out — and the league is happy because KOR rates have skyrocketed. The play IS MORE DYNAMIC now. However, Aubrey took a little inspiration from Major League Baseball and started hitting knuckleballs, sliders, change-ups and screwballs. The effect is a weaponized kick-off perfect for the new rule book. Why? Because moving up your tacklers to the opponents 40 yard line means any high hang time kick off is easy to catch and there's no merit in, because your tacklers can't start the play until the returner touches the ball — who's likely to get the ball back out to your 30 yard line... maybe even break one for a big score. But having to field a line-drive bouncing ball inside the landing zone forces the return man into action with more time for your defenders to make a tackle on him. It's brilliant... IF YOU CAN DO IT. Aubrey has mastered this skill and it shows*. Chad Ryland, of the Cardinals, has not mastered it just yet, and hit, to my knowledge, the first ever game losing kick off in the NFL. *There is one rather embarrassing incident that recently happened when Aubrey botched one of his "patented" kicks and nailed a Dallas Cowboy Cheerleader in the noggin. Thankfully, in the back of the head — and she was a trooper about it. Hope Aubrey signed the ball for her and picked up her Tylenol tab. 🤣