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7 contributions to The Visibility Vault
reworking my positioning statement- can I get feedback?
When you read this, what comes to mind? I'm a business coach and strategist known for helping mompreneurs turn businesses that run on them into businesses that run for them, so they have the freedom to decide what comes next.
2 likes • 4d
@Karen Wyatt no you're absolutely right. I think that's part of the problem: I look at the entire business and their life before I make any suggestions. I will have a strategy for all of it to some extent and the parts that I am not the expert on I recommend out. I'll post below what I do so maybe you can get a better idea so this is a statement that would be used in networking or in a bio, like on LinkedIn or Facebook or Instagram, and so it needs to be quick. I'm having problems because yes it is vague because what I do is completely dependent on what the person needs and it doesn't necessarily look the same. there are things I look at in every business but I'm the one finding the missing pieces: the gaps between what they're wanting and what they have. I bridge those gaps or I give them a plan to bridge those gaps and then I guide them through that process, helping them navigate it, pivot when needed, and work through the mindset required. I look at: - operations. That would probably be the main driver: - the team, whether it's AI or people - a little bit of marketing - a little bit of finance - goal setting/KPIs - boundaries - mindset - and so on Essentially I'm going to look at their whole business as it is, look at their life as it is, really hone in on where the struggle is coming from in both business and life, and then create a plan for them to bridge those gaps. If we work together through my full coaching then I also help them navigate through that so that they can have whatever life that they're wanting, whether it be: - only working two or three days a week so that they can homeschool - only working mornings - being able to take a week off every quarter - travel full time - whatever their idea of freedom is What I don't do is the actual execution. Not that I wouldn't step in and help as needed and guide them through it but I'm not gonna be the one building it all out. I will design it for somebody else to then take it and go do the actual tasks. I have to be careful as well to not insinuate that I am the one doing that.
Share your weekly visibility wins 🎉
It's that time of the week - let us know what you've been testing or what has been a win for you this week. It could be a collaboration, an unexpected post that resonated with your audience, a new idea or offer that you're excited about. Links allowed on this post 🔗 Make sure to cheer each other on in the comments as well! No drop links and run in here 😜
3 likes • 17d
I had two coffee chats today and didn't die! 🙈 😅 😂. They actually went really well and I'm like why do I resist this so much?!
0 likes • 17d
@Jessica Rose amazing!
refining my known for statement
I could really use some insight, especially if you fall in this demographic... I have made a pretty big pivot in how I work with businesses, which is I think where I always wanted to be but kept trying to fit insides some predetermined boxes (hello 3 individual circuits that said that was never going to work lol). I've been workshopping my known for statement and trying to find a way to help mompreneurs and couplepreneurs feel seen in it without being way too wordy.... So I had- I am a Life-first Business (Re)Designer who helps family-centered business owners transform their business so they're no longer the primary brain for everyone and everything, giving them the space to build their vision without losing themselves, their family, or the life they built it for. I feel like it says most of what I need but it is long. so maybe: I'm a Life-first Business Redesigner who helps you stop being the primary brain for everyone and everything, so you can build your vision without losing yourself, your family, or the life you built it for. a few other variations potentially- I'm a Life-first Business Redesigner who helps you steer your business toward the life you're building, so your business finally makes your life fuller, not harder (fuller not harder is one of my core beliefs) I'm a Life-first Business Redesigner and together we get clear on what you actually want out of your business and life, then redesign the business, its vision, decisions, roles, and rhythms, to fit it. I'm a Life-first Business Redesigner who helps you get clear on where you're going, then reshape the business to run in that direction instead of running through you. I'm a Life-first Business Redesigner who helps you redesign your business around the life you actually want, so it stops depending on you for every decision. Also open to suggestions. I struggle with taking a really big and nuanced (it won't look the same for each person, but will all involve mindset, communication strategies, coaching, strategy, and operations) and describing it without over describing it...
1 like • 18d
@Katherine Mackenzie-Smith You're not wrong lol I keep trying to make it easy to explain it all when doing networking groups.
How to create content by being your best client case study
If you've ever gone blank trying to explain what you do, or watched your message land as vague and high concept instead of clear… In this video, I break down how to use yourself as your own case study, so you always have something real to document and share. But, especially if you are just starting out or looking for new clients. Here's what's inside: 👉 Why your message can sound vague even when your work isn't 👉 The one thing to do before you ever hit record 👉 How to share your process without oversharing your whole life 👉 The way to do this without sounding pushy or salesy Watch here: https://youtu.be/HcNw1LBuxa0?si=MWZsWG_nOHd3GDBl Comment PROMPTS below ⤵️ and I'll send you the five-prompt tool I built to go with this video. It walks you through turning what you're already doing into content, one prompt at a time.
0 likes • 26d
Prompts I love this and had been thinking of ways to do this. Part of my problem is I need to process things myself before I share them, but also I'm building a new business when I help established businesses... So I have to do it in a way that doesn't diminish my actual knowledge and expertise (from building other businesses and helping in others).
Share your visibility wins 🎉
What did you get up to this week? Share with us: ⭐️ A piece of content you created this week you were proud of ⭐️ Something new you launched or put into the world ⭐️ A collaboration or opportunity that got you in front of new people Share with us below and let's cheer each other on (links allowed) ⤵️
3 likes • 27d
I'm just proud of myself for starting again. I have been REALLY fighting being visible and the task becomes every more daunting the more I put it off. But I'm back at it... imperfectly and awkwardly... but doing it.
1-7 of 7
Mary Peterson Cook
2
2 points to level up
@mary-peterson-cook-6813
Connection and Communication focused Parenting Support and digital papers and clipart for fun on the side!

Active 10h ago
Joined Apr 10, 2026
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