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Dance Marketing Resources

154 members • Free

10 contributions to Dance Marketing Resources
We launched a PODCAST! 😜
Crazy …. We have done a ‘Lunch Time Live’ in our parent group for years! Each week we pop on FB LIVE with our lunch and have a chit chat! Parents kept saying we should launch a PODCAST! We finally have!! We would love your support! Check out Ep1 : Two Besties with a Dream! … and next week Ep2 explores our dance school values! Listen on Spotify : https://open.spotify.com/episode/2ZTTKoknQzYHzlU7o9V4C1?si=BEKELHCfTzO000p4PTz-sQ Thanks for your support gang!
0 likes • Oct '25
I’ve been listening to your podcast this morning! It’s great to hear other dance school owners talking about their business. It’s like having a chat with friends who get it… cos let’s face it, we don’t have many dance school owners in our friendship circles do we? Well done ladies x
It’s not a real job, it’s just your hobby
Because running a business, managing students, marketing, creating choreography, and dealing with parents isn't a real job. 😂 I'm sure you've at this at least once? What do you WISH you had said back in response to this? Funny answers only 😆
3 likes • Oct '25
No you’re right! Not a real job… chat GPT is great at choreo, planning lessons, knowing every single dancers name, parents names and their family situations. Not to mention the shows, costumes, uniform orders. Thank god for the invention of AI!
Are you driving the car or are you in the passenger seat?
I almost shut down my business - read on to find out why... I heard a quote this week that hit me hard: “The tail doesn’t wag the dog.” It got me thinking about how often we as owners slide into decision-making based on what we think our team wants, with the best intentions of course, because we want a positive culture. We want people to feel heard, and we want to be liked as a boss. But there’s a difference between listening to your team and letting them steer your business. We’re the leaders for a reason. When things go wrong, we’re the ones up late, solving problems and carrying the weight. That responsibility also means we must not feel guilty to make decisions that protect the mission, the students, the standard, and even our own reward for carrying that load. How many times in the past have you felt guilty for treating yourself or receiving a benefit from the business? Those moments are rightfully yours! 4 years ago, I remember feeling hard done by my team because I was working so hard, keeping the business afloat all by myself. It wasn't until I made the decision that I 'put my foot down' and gave them all an ultimatum to shape up, follow the systems and rules I set - for the better of the business and them in the long term. If they didn't agree I told them that I would shut the business down and nobody would have a job. What it resulted in was a highly engaged and independent team that all understood each others roles, responsibilities, and how they were valued within the business. They felt more confident and they started to run the business without me. I ended up travelling South East Asia for 3 months with my wife, while still getting paid! It was unreal. I want this for other business owners and leaders... Not to travel the world necessarily, but to have the ability/freedom to do whatever their equivalent is... I'm interested... Do you feel like you are being directed a little too much by your team, or by the students parents, maybe? This week’s check-in:
1 like • Sep '25
@Ess Green she also has limited availability… mix that with venue availability and ensuring new classes doesn’t class with other classes it’s meant I have to take it. Long term, we will have another teacher available. She just needs to finish uni!
1 like • Sep '25
@Ess Green yup! And don’t want to hold off on the growth of the school as momentum will be lost
10 Trials a month challenge!
Booking 10 trials a month is doable, right?! I know some of you do 4 x this in certain months, but I want to encourage you to try hit the minimum of 10 each month... Here's why: I've ran some numbers for you! Let's say you have 10 trials booked in, and 7 convert into your minimum offer (one class per week) and your class is £6. Using those numbers; 1 class/week and £6 per class: Per-student monthly value = £24 per month With 10 trials/month → 7 convert - Month 1: 7 new students × £24 = £168 extra per month - Month 2: another 7 convert → 14 total × £24 = £336 per month (Remember: The previous month 7 students still signed up) and the cycle repeats, and compounds - Month 3: 21 total × £24 = £504 per month - Month 6: 42 total × £24 = £1,008 per month - Month 12: 84 total × £24 = £2,016 per month 6 months in and you are making an extra £1000pm. By the end of the year it's an extra £2000. This is the power of steady growth and why these simple targets should run throughout the year - rather than 1 single launch effort in September, or January. Do you think this would work for you, or not? Let me know in the comments! 🤓💃
10 Trials a month challenge!
1 like • Sep '25
@Ess Green fab ideas!
1 like • Sep '25
I should add I have had 12 trials booked for this week! 4 of those have attended and enrolled into 2 classes each! The rest are tomorrow 🤞🏼
Let's play a game... 😅
I learned a new word today... COMPARISONITUS 🤧 😆 I'm sure I don't need to explain what it is. I'm also sure you would have caught it at some point. Some of you may even have been in critical condition from it 🥲 In the comments - tell us a situation you can think of when you had this dreadful condition. What or who were you comparing yourself to? Top marks for comments that explain how they cured themselves too ✅✨
Let's play a game... 😅
0 likes • Aug '25
Comparing others “own studio space” to our rented venues…. We would love to have our own space! Truth is there is no where in our teeny town. Those who have their own studios are in nearby bigger towns and are much longer established businesses! Our rented space works just fine for delivery. I have recently started renting storage space near to my home so I can move things out of the studio space we have. I have come to realise that if the spaces we have work for us for delivery and we can utilise storage elsewhere, then we don’t need to extra expense of our own studio right now… keeping things simple will work just fine for now.
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Mary-Ann Cartwright
3
41points to level up
@mary-ann-cartwright-5160
I run a dance school in Filey. I also have 3 kids and work for a youth charity. My school is small but we have ideas to grow and develop what we offer

Active 18d ago
Joined Aug 7, 2025
Filey
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