10 Trials a month challenge!
Booking 10 trials a month is doable, right?!
I know some of you do 4 x this in certain months, but I want to encourage you to try hit the minimum of 10 each month... Here's why:
I've ran some numbers for you! Let's say you have 10 trials booked in, and 7 convert into your minimum offer (one class per week) and your class is £6.
Using those numbers;
1 class/week and £6 per class:
Per-student monthly value = £24 per month
With 10 trials/month → 7 convert
  • Month 1: 7 new students × £24 = £168 extra per month
  • Month 2: another 7 convert → 14 total × £24 = £336 per month
(Remember: The previous month 7 students still signed up)
and the cycle repeats, and compounds
  • Month 3: 21 total × £24 = £504 per month
  • Month 6: 42 total × £24 = £1,008 per month
  • Month 12: 84 total × £24 = £2,016 per month
6 months in and you are making an extra £1000pm. By the end of the year it's an extra £2000.
This is the power of steady growth and why these simple targets should run throughout the year - rather than 1 single launch effort in September, or January.
Do you think this would work for you, or not? Let me know in the comments! 🤓💃
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Ess Green
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10 Trials a month challenge!
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