Here's a practical video showing an end to end setup for a buyer lead generation campaign. I run through the meta campaign setup. The creative strategy. The ad copy strategy. The AI Agent setup that follows up with leads via SMS and books sales consults on autopilot. It's been a while since I did a training outside of the private mastermind on tactical service delivery strategy. For context this exact setup I've charged $9K USD to build out for clients. Enjoy (:

I have a new client for concrete driveways. He's told me his minimum starting price is $7500 for a concrete driveway with a minimum of 25sqm. From my research online it seems a lot lower. He said he has labour costs, equipment, pump etc. but still seems a bit too much and I doubt he would really get a lot of leads of close any job with that rate. Does anyone else with experience in concreting know if this is standard?

Hi I've started a new campaign for a concreting client at $120 per day, but have gotten a lead (FB page lead) that said they're in QLD, even though our campaign is in NSW. Should I just exclude those locations at the ad set level or tweak any of these?

How do you deal with overlapping clients from the same city for trade services Meta lead gen? E.g. if I have multiple decking clients in the same city e.g. they target 25km radius from Parramatta then another client wants to target 50km radius from Bankstown. I don't use the exact same ads or anything but they are very similar since they're in the same niche. So i guess a lead could enquire with both clients. But that's not in my control.

How do you actually go about optimising dynamic creative ads? Do you just go into the ad manager and see which ads/ad sets got the best CPL or link it to the leads that converted based on client feedback? (I don't have anything linked to track the conversions, usually just rely on client feedback at this point). Also is it normal to see a drop in lead response/quality during this time of year? Seems like a lot of people are on holidays, or travelling etc. so not answering.