Thanks for jumping in here early – you’re basically the founding members of this community. This space is for all of you who already follow my work and want a place to go a bit deeper together. Please say hi in the comments and share: - Who are you and what dog/dogs you have? - What are you mainly working on right now? - What’s the first thing you’d like to learn here – one topic or problem you want me to cover as soon as possible? Many thanks, Alex

🤩 First of all - Welcome New Members! I'm super happy our community is growing! 🎾 Just quick reminder - you can still join PWP Challenge and get benefits of community, live Q&A's and my mentorship on play formula that builds motivation, confidence, relationship and emotional regulation. I'm really loving this this challenge and the community there is absolutely amazing! link here: https://www.skool.com/play-with-purpose-the-lab/about 🤓 Couple of you asked when there will be free webinar- it is coming and will be on 'Can play help your reactive dog?' is that something you would be interested in? let me know in the comments! 🥋 we have now belt system to reward the most active members! Skool is measuring your activity- the more you post/comment, like the higher score you get. You can see it on Leaderboards tab. the most active members will get free/discounted memberships, merch, mentorship/private calls etc.

Hey Team, I’m opening the second edition of Play with Purpose — this time as The Lab. This is a live, coached environment where we break down play and motivation and remove the guesswork. 📦 What’s included - 🧩 Core course – Play With Purpose: Step-by-step framework to build engagement, confidence, motivation, relationship and focus in high arousal - 👥 Community: learn with other like minded dog owners and trainers - 🎯 5 week of my direct coaching - 📲 Weekly live Q&A (your questions answered) - 🎁 Bonuses (Luring Mastery, Powering Recall with Play, Retrieve Anything Guide) - Ps. Grads of PWP will have priority for Heelwork Hackers once is up. 🐕 Who This Is For - 🧠 Dog trainers - 🏆 Sport & working dog handlers - 🔥 Ambitious dog owners and all of us that are using rewards in training :) 💰 Pricing (clear and honest) Most “challenges” charge around £100 for one week. This is five weeks, live, with coaching. Early access price: £97 total (129 USD) • Now only available inside this community • Limited to first cohort • Price will go up later If you’re in, don’t wait. Click here: https://www.skool.com/play-with-purpose-the-lab/about?ref=7f1c744ba01a4ce68aae9b8cda9235c6 I will see you inside!

Hi everyone, I'm a dog trainer, although that's no longer my primary occupation. I have a 9-year-old male Alaskan Malamute and a 3-year-old female working German Shepherd. We live in Venice, Italy, and I met Alex through an online fusion challenge called "Confidence Booster." I really enjoyed it and am thrilled to have the opportunity to be part of this team!