Collaboration Call 04.09.2024

Challenge Accepted! I spoke with 3 clients in the last couple of days… These folks have all been with me for a while… They know how it works. They’ve seen the case studies. Been on calls with peers that are scaling. They decided they are next. Here is how we are going to accomplish this together. Whether your goal is 10M, 20M, 50M, or even 100M+…Or however you think about your goals. Right now is the time to be planning and setting your goals for 2024… So when the ball drops, the glasses clink, the kisses are over… You are ready! Are you ready? If not, let’s get fit for the new year before everyone else vs waking up on Jan 1 and easing into the year. Let’s do some reverse goal setting. So if your trying to add $50M next year, this is one way to do it (not the only way). Let’s first break it down by quarter: $50M/4 = $12.5M/Quarter Now by month: $12.5M/3 = $4.16M/Month We could have just done it by month to begin with but sometimes we need 90 day windows and sometimes 30 day windows to work in. This means we need roughly $4M/month in new AUM…Ok…pretty simple. To get to the $4M let’s focus on people with $2M or more in assets. So we only need 2 new clients/month. To get that, we will need to talk to about 20 people per month or less…but let’s hedge and say it’s 20. So… 20/4 = 5 appointments per week with people that have $2M+. Out of 20 appointments you need 2. Time needed for first calls = 5 hours per week Time needed for second calls = 2 hours per week Time needed for closing = 1 hour per week SO…about 8 hours per week…plenty of time to still go golfing or fishing or time with the FAM. To get these 20 appointments, you can literally buy them…it will cost $400 or so for each one. Let’s break that down. $400 cost per appointment * 20 appointments = $8,000/month to get $4M AUM or $40K new recurring revenue per year with a LTV (Client Life Time Value) of $400,000+… Repeat 12X = $50M “But I want to do $100M” “But I want to do $20M” This is the RX (prescription) for $50M, but this can be Scaled up or down to fit you and your goals...just like Crossfit.

Hey there, been going through the Vanguard training and I've kind of been wondering would it work to build out a "hidden" portion of my website to act as the VSL landing page / sales funnel that ads are directed to? If I could capture emails to put into a mailer sequence and have people watch the VSL with a button to book a call, and also have a 'thank you' page and exit pop, is there any other reason I am not considering that I should use clickfunnels or some other service instead of doing this, at least to start?

I just finished up a call with a client, they have a new campaign we launched a couple of months ago... They are getting dialed in and already moving a $3M+ client...Every little bit helps. What's kinda funny here is they were competing against a past client for the business. AND...the current client is winning over the past client... It helps to be plugged into the source material and stay plugged in... If you would like one of our Trust Stacking Campaigns and want to be up and running in Q1...Completely done for you...Now is the time to start that discussion. Just shoot me an email: markf@castorabbott.com

Hi, my name is Mike Fry. I’m from Naperville, Illinois, a suburb of Chicago, and my company is RWC For Life & Steward Financial Services. We’re in the retirement design & planning niche. I want to get these things from Vanguard: 1. Rather than just buying leads or FB marketing, I am looking to develop my relationship marketing to help people with my company best aligns. 2. Less stress - more fun with my business. 3. Build a long-term client acquisition system to remove the stress of marketing and finding that next client. For fun, I like to: 1. Travel with my family, do weekend driving trips, and relax on the beach. 2. Work with stained glass. 3. Honestly, I like working in my business and creating new ways of helping my clients (I'm a bit of a nerd 🙄).