Most people use ChatGPT to generate ideas. That's the easy part. The more useful play is to use it as a second opinion on a decision you've already half-made. When you're about to raise a price, ship a new offer, or send a long email you're nervous about, you don't need more options. You need someone to poke holes in the one you've picked. ChatGPT is good at this if you set it up right. Here's the basic shape. Step 1. State the decision you've already made. Don't ask "what should I do", write out the choice in plain terms. "I'm planning to raise my price from $49 to $79 starting next month. Here's why…" Step 2. Give it the context. Customer base, recent feedback, what your competitors charge, why the timing feels right. Two or three short paragraphs is enough. Step 3. Ask it to argue against the decision. Try this line: "Argue against this decision as if you were a sceptical advisor who has seen plenty of similar plans fail. Be specific." That last word matters. Without "be specific" you get generic risk-talk. With it, you get the actual second opinion you came for. Step 4. Decide what to do with what comes back. Some of the pushback will be useless. Some of it will land. The point isn't to follow the AI's advice, it's to surface the angles you hadn't considered before you commit. This pattern earns its keep most on pricing changes, hiring decisions, big emails, and anything where you've already mostly made up your mind. The "give me 10 options" pattern is better suited to early-stage brainstorming. What's the next decision you'd run this on? Drop it below.

Most people use ChatGPT to write content from scratch every single time. That's the slow way. The faster play is to create one solid piece, then use ChatGPT to repurpose it into everything else. Here's the simple version. Start with your best asset — a blog post, a long email, a webinar transcript, even a detailed voice note you've transcribed. The key is that it already contains your real thinking, not a generic outline. Then work in passes. First pass: ask ChatGPT to pull out the five to seven core ideas as standalone points. Second pass: take each idea and ask for a short social post in your voice — this is where Custom Instructions earn their keep. Third pass: ask it to draft a follow-up email that ties two or three of those ideas together. The reason this works is that you're not asking ChatGPT to be original. You're asking it to reformat thinking that's already good — and that's the job it's genuinely reliable at. One caveat: always do a read-through before anything goes out. ChatGPT will occasionally flatten your sharpest line into something safe. Your edit is what keeps it sounding like you. Hope that helps. Jason 🙌