The Brand Journey Framework
Hey everyone! If you're ever stuck on what to post, what course module to build, or what to say next, the problem usually isn't creativity, it's clarity. This simple framework, called the Brand Journey, helps you reverse-engineer your success. Use these four questions to align every piece of content you create (posts, live streams, modules) with your ultimate goal. The Brand Journey Framework: Your Content Clarity Map 1. The Outcome (Your North Star)Question: What is the ultimate result or goal you desire? Content Implication: This defines the highest-value result you want for yourself and your community. Every post should eventually lead here. 2. The Reputation (Your Topic/Niche)Question: What must you be known for in order to achieve that outcome? Content Implication: This is your area of expertise. Your content should be consistently focused here. 3. The Action (Your Content Pillars)Question: What must you do to be known for those things? Content Implication: These are the concrete, visible actions you take, teaching, sharing behind-the-scenes, interviewing, analyzing, breaking down frameworks, that prove your expertise. 4. The Learning (Your Input & Research)Question: What must you learn to effectively take those actions? Content Implication: This is your built-in solution for feeling stuck. What you learn today becomes valuable content tomorrow. If you have any questions, reach out. I love helping people with this part of creating their offer or modifying their current content plan / structure!