Thoughts: I'd be really curious to see if at the end of the 8 weeks I have the same business story as I wrote out in week 1! Realisations: This is already quite complicated! Next 2-5 years: Grow weekly box scheme numbers, be able to take on more staff, monetise gluts effectively, increase brand recognition in local area, upskill staff in key areas Good: Being able to grow a proper rainy day fund. Define Success: Trying to grow more veg to meet demand (rather than trying to grow demand to meet veg availability) Headed: To a thriving organic food ecosystem Strengths: Growing veg, great community, high resilience Weaknesses: High demand on staff, lower box scheme nos than we'd like Opportunity: Taking on more land, and more customers Threats: More convenient alternatives