I've been thinking about the difference between coaches who make $30K–$100K a month and those who are broke. It's not strategy. It's not funnel design. It's not even their offer. It's usually comes down to a few core skills The primary skill being Sales. But not the kind you think. Not smooth lines. Not scripts. Not manipulation or tricks Because Real sales is much deeper than that. When you learn how to sell, I think that might be when you actually learn how to live. Here's what I mean: Sales isn't just a business skill. It's a life skill. The parts that make up REAL sales skills are: - Having a definite major aim - The ability to focus - Understanding autosuggestion - Qualities of character - The art of closing a sale - A pleasing personality - Persistence - Faith - Humility - The habit of doing more than you're paid to do - Applying the golden rule daily Look at that list. Those aren't sales tactics. They're identity principles. And when you build those into who you are, you don't just close deals. You build trust. You lead with integrity. You create demand. You also AI-proof your business and your life. Because AI can write copy. It can build funnels. It can automate sequences. But it can't connect like a human can It can't read energy. It can't hold space for transformation. It can’t build character for you… That's human work. And that's sales. Here's the truth most people don't want to hear: A lot of coaches avoid selling because it makes them uncomfortable. They'd rather get stuck in funnel-building tech hell than be vulnerable, risk rejection, and actually connect with another human. But that avoidance is what keeps them broke. Because the market doesn't reward complexity. It rewards clarity. And clarity comes from conversations. From understanding what people actually need. From being present enough to ask the right question at the right time. That's sales. So if you want to build a business that scales without burning you out...