Important Update: Google Review Policy Compliance
Hey Climbers, Over the last few days, there has been a lot of discussion around Google’s review policies, especially around review gating, employee mentions, incentives, QR codes, and how review requests should be handled. We have reviewed the policy carefully, and we want to make sure Climbo continues to help businesses collect genuine customer feedback in the safest and most compliant way possible. Google’s policy is very clear on a few key points: “Contributions to Google Maps should reflect a genuine experience at a place or business.” Google also states that merchants must not: “Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers.” And when soliciting reviews, merchants should not: “Require or pressure users to leave ratings or write reviews while on the premises, nor should they request that specific content be included.” This includes: “Merchants requesting that staff solicit reviews that include specific content, including content that identifies a staff member.” At the same time, Google also clearly says that merchants are allowed to: “Solicit or encourage the posting of content that does represent a genuine experience, without offering incentives to do so or attempting to influence the rating or the contents of the review.” So the goal is not to stop collecting reviews. The goal is to collect reviews in the right way: neutral, genuine, non-selective, and without incentives or pressure. Here is what we are changing. 1. Review Gating: Removing Sentiment-Based Filters We are removing review filtering based on sentiment. This means we will no longer support flows where the customer is first asked to choose a rating, stars, thumbs up/down, smiley face, or any other sentiment indicator, and then receives a different experience based on that response. For example, this type of flow is no longer considered safe: Happy customer → sent to Google Unhappy customer → sent to private feedback form That can be interpreted as selectively soliciting positive reviews and discouraging negative reviews.