UK agency selling to US clients
Hi guys. I’m an aspiring agency owner in the UK and after a lot of thinking and research I’m considering targeting clients in the US instead of UK. From what I gather, on just about every metric, the US is a more accommodating environment for selling services (More wealth, more companies, larger population, more business-minded). On the minus side, there could be issues with time difference and I’m wondering if I’d lose a bit of affinity with prospects, not having an American accent. I’m wondering if there’s anyone who’s been in my situation (UK selling to US) and what experience you had (pros and cons etc). Is there any advice you’d give? Thanks in advance!