The biggest takeaway is that he's not trying to make one sale. He's deliberately creating three positive experiences that build trust, make customers feel special, and give them a reason to come back. People may forget what you say, but they'll remember how you made them feel. We could apply this same concept in an agency by giving prospects something genuinely valuable before ever asking for their business. ## If a business doesn't have a website: 1. Let them know you noticed they don't have a website, so you built them a free homepage to help potential customers find them online. Ask if they have a logo you could add and which service or product they'd most like to sell. You're showing genuine interest in their business, not just trying to sell them something. Make it clear there's no cost or obligation. 2. Follow up and show them that you've added their logo, branding, and a page highlighting their most important service or product. This shows you listened and actually care about helping them succeed. Ask if they have any photos you'd be happy to add, again at no charge. 3. Once they've experienced the value and you've built a relationship, offer to give them the HTML files so they can host the website themselves. Most won't know how or won't want to deal with it, so offer to launch, manage, maintain, and secure it for an affordable monthly fee. ## If a business already has a website: 1. Review their website and identify a few issues that could be hurting their search rankings or conversions. Personally contact them, explain the one or two most important problems, and suggest they have their web developer fix them. If they don't have someone, offer to help for free. 2. Follow up personally as the agency owner with another useful finding or improvement. Explain why it matters and offer to help fix that one too, at no charge. 3. Once you've demonstrated value and earned their trust, introduce a paid service that solves a problem you've identified. Depending on the relationship, that might be an inexpensive foot-in-the-door service or a more substantial solution to a problem that's been costing them customers or revenue.

Hi @Glen Hutsell! Welcome Aboard. Glad you're here.

I vas just shtirring up some scheisse, und look vat I found! 😂🐴

Thanks for sharing this video @Deacon Nick! Is it available on YouTube? I looked for it but couldn’t find it. I like to copy the transcripts from some YouTube videos and have ChatGPT organize the key points and action items so I can apply them in my business. This one is full of good ideas.

Thank you. That’s exactly what I needed.

Another great idea from the Deacon! I love it!