Getting leads doesn’t have to feel gross or spammy. Most people make it complicated; they think they need fancy funnels or to blast a hundred DMs a day. That’s not it. The real way? Be human, show you actually care, and give something useful before asking for anything. Like Alex hormozi says, give so much value it would be DUMB not to take you up on your main offer. This is what i call the trust-magnet formula. I’ve found that if you actually take a minute to notice the other person - something about their work, their post, their problem - they respond so much more. Even just saying, “Hey, I saw your post about X and it really resonated with me” can make someone stop and actually read your message instead of ignoring it. Then, don’t pitch immediately. Give something small that helps them. Could be a tip, a quick template, a mini guide. anything that proves you know your stuff and that you’re here to add value, not just take. That’s where a lead magnet comes in. It’s your bridge. Something tiny, useful, and free that makes it easy for them to say yes. I usually send something like: “Hey, I saw your post about [topic] and I made a simple 3-step guide that could help with that. DM me if you want me to send it over.” Simple, human, no bullshit. Also free trials work. Show them that you can deliver value and are willing to do it for free for the first few times. But, put a time limit on it. It needs to be sacred. If you want, I have specefic strategies and even automations for personalized cold outreach and gmail outreach. DM me "help" to get started.