Getting leads doesn’t have to feel gross or spammy. Most people make it complicated; they think they need fancy funnels or to blast a hundred DMs a day. That’s not it. The real way? Be human, show you actually care, and give something useful before asking for anything. Like Alex hormozi says, give so much value it would be DUMB not to take you up on your main offer. This is what i call the trust-magnet formula. I’ve found that if you actually take a minute to notice the other person - something about their work, their post, their problem - they respond so much more. Even just saying, “Hey, I saw your post about X and it really resonated with me” can make someone stop and actually read your message instead of ignoring it. Then, don’t pitch immediately. Give something small that helps them. Could be a tip, a quick template, a mini guide. anything that proves you know your stuff and that you’re here to add value, not just take. That’s where a lead magnet comes in. It’s your bridge. Something tiny, useful, and free that makes it easy for them to say yes. I usually send something like: “Hey, I saw your post about [topic] and I made a simple 3-step guide that could help with that. DM me if you want me to send it over.” Simple, human, no bullshit. Also free trials work. Show them that you can deliver value and are willing to do it for free for the first few times. But, put a time limit on it. It needs to be sacred. If you want, I have specefic strategies and even automations for personalized cold outreach and gmail outreach. DM me "help" to get started.

Let me ask you something. If you could talk directly to your audience whenever you wanted, no algorithm, no hoping your post gets seen, would you? That’s exactly what a newsletter is. At its core, a newsletter is simply a way to stay in touch with people who already care about what you do. They’ve raised their hand, joined your list, and said, “I want to hear from you.” And that’s powerful, especially during the holiday season. Here’s why it matters for your business. Instead of constantly chasing new people, a newsletter lets you build a relationship over time. You show up in their inbox, share something useful, tell a story, give value… and when you do have an offer, it doesn’t feel forced. During the holidays, this works even better because people are already in a buying mindset. Most businesses use newsletters to: - Share holiday offers and promotions - Educate their audience - Tell their brand story - Drive traffic and sales without sounding salesy And the best part? It’s low cost, high return, and you own the audience. The process is simple: Someone subscribes → you send consistent value → trust builds → sales follow. When a newsletter is done right, you don’t need to push. Your audience is already warmed up. If you have questions or want to add your own experience, drop a comment below

This time of year, people don’t overthink. They see something, hear about a business, and go straight to look it up. If your website is clear and easy to navigate, that moment turns into trust. If it’s missing or confusing, the interest disappears just as fast. A website helps people reach you quickly, understand what you offer, and feel confident choosing you, especially during busy festive seasons. I’m fully aware that not every business can afford a website right now. Festive seasons come with extra expenses, and a website can feel like something to “push to later.” But sometimes, having the right online presence at the right moment makes all the difference. I’m an experienced web designer, and before the year ends, I want to support two business owners who truly need a website but can’t afford one right now. I’ll be building two business websites completely free. No catch, I’m doing this to help and to continue growing my portfolio with real businesses and real impact. If you already have a website and something feels off, whether it’s the design, clarity, or flow, feel free to leave a comment. I’m happy to share honest feedback. This is simply about helping where I can, especially during this season.

The true light, which gives light to everyone, was coming into the world. He was in the world, and the world was made through him, yet the world did not know him. He came to his own, and his own people did not receive him. But to all who did receive him, who believed in his name, he gave the right to become children of God, who were born, not of blood nor of the will of the flesh nor of the will of man, but of God. - John 1:9-13 On this day we remember when God bonded the divide between heaven and earth by coming as a man, living the life we couldn’t live and dying the death we deserve. It’s because of this gift that all who believe in him can have everlasting life. I hope all of you have a wonderful day with your family and friends.