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12 contributions to High Intensity Business
Magnetic Resistance machines
I did a search to look if there is any topics on the newest magnetic resistance, machines or smart machines. I thought I saw something that Lawrence put out about a studio moving to E machines, but I couldnโ€™t find it. Anyway, does anyone have any experience using or starting a small gym with just smart equipment? Something like an Oxefit SP1?
1 like โ€ข 10h
Hey @Justin Frost I wouldn't use the Oxe fit. It's super pricey, has a monthly membership and quite frankly has never really caught on so I'm not sure the tech is the best. The quality is awesome, but just not worth it in my mind. I've used Speediance for the last 3 or so years. I have the original Gym Monster. You can get one brand new on Amazon for around $2.5k. It does basically everything you could ever want, limited only by your imagination. It does cap out at 220lbs, but that is more than enough for most people. It essentially serves as a functional trainer, high and low pulley, and you can add whatever accessories you like. It also folds up to take up basically no space. If I was going to do a small "smart gym" I would do something like that, and a couple compact multi pieces. I really like Temple of Gains for home gym stuff (could work well in a small training facility. But there's tons of other brands, I would just stick to selectorized to save on space (not storing weights). I'd say in roughly 300sq/ft, you could get a speediance, Leg Ext/Curl, ADD/ABD, and a compound leg of some kind (maybe a pendulum to keep weight needs down). All for less than 10k. Anyways, best of luck. I'm happy to chat more if you'd like other ideas. Thanks for including me @Lawrence Neal
Any Gluteators for Sale?
Anyone looking to sell or know someone who wants to sell a Gluteator? I'm not sure about the quality of the "Glutinator". Is it the same? Differences?
Any Gluteators for Sale?
1 like โ€ข Apr 1
I believe Dynavec went out of business so if you're buying one of these its probably second hand. I've used most of the different versions on the market. I think for plate loaded Glute Builder makes the best version on the market and it's cheaper than a gluteator second hand. Booty builder also makes a selectorized version which is awesome and the only one I'm aware of at the moment.
1 like โ€ข Apr 24
@Lawrence Neal honestly I prefer the Glute Builder over the gluteator. The gluteator was revolutionary for sure, but left a lot to be desired. There are plenty of cheap knock offs but for plate loaded GB is the best. If I was opening a studio though I would go with Booty Builder selectoried. It's HEAVY and you don't have to load anything on it.
Online PT coaching
Hi has anyone got ideas on how to coach someone H.I.T. soley online? How do trainers implement advanced techniques for growth for their client when they aren't there with them?
2 likes โ€ข Feb 19
@Paul Roberts Hey Paul. My company Reformed Fitness is one of the leaders in this space. Delivery HIT workouts virtually all over the world. I've personally delivered over 10k virtual 1:1 workouts. If you're ever interested in what it could look like I'd be happy to set up a session with you or hop on a call to discuss.
2 likes โ€ข Feb 20
@Paul Roberts I worked in a studio for a number of years then broke off after COVID doing virtuals. It's going to be hard to get your name out there to start, but I think Lawrence mentioned reaching out consistently to your network. That's a great place to start. You can check out our website as well... www.reformed-fitness.com
Leaving Money On The Table
The cost to acquire new clients varies (drastically). According to google the average CAC is around $500 for the average boutique HIT studio. Most of us know that it's easier to keep old clients than to get new ones. But one strategy I almost never see HIT studios doing is probably the most basic, effective, and easiest way to boost revenue without costing you a single dollar. It's simply... offer more frequent workouts ๐Ÿคฏ. I too was once a superslow HIT purest. I'm certified in SS and cut my teeth in the beginning of my career educating clients on the minimum effective dose for exercise. While this is a fantastic strategy for clients with busy lifestyles and will give you a plethora of health benefits, the reality is that while more isn't always better, a little bit more doesn't hurt either, and usually can do wonders for growing your business. If you're shaking your head at changing your marketing strategy from "15 minutes a week", don't worry. Not all your clients will be interested. But the reality is... some will. In the market of busy professionals, which I have spent the better part of a decade training, we often underestimate clients' capacity and enjoyment of exercise. True many of your clients, especially if you run a pure SS studio, are just there for their "medicine", many others will feel the urge to do more. If you don't offer more as an option, you may keep them, but in time they may go somewhere else that doesn't make them feel silly for doing just a little extra. Let's do a little math problem. Assuming it costs you (on average) $500 to acquire a new client. Let's say you do 40 sessions/week (at $100/session) at the moment and you hope to grow to 60 sessions/week in the next few months. Going the traditional route of client acquisition, you will spend in the ball park of $10k to get those additional 20 sessions. Or... you could simply send an email and chat with clients in person inviting them to try training more frequently (say 2x/week instead of one). If you only got 50% of your clients to agree, you just added another $12k to your bottom line in one month ($2000 for the new sessions, and you saved the $10k on advertising).
Poll
2 members have voted
2 likes โ€ข Sep '25
my pleasure @Lawrence Neal . Just something I still see on a regular basis. Everyone always wants to grow, but it's so much easier to just sell to the people that you already have trust and credibility with!
2 likes โ€ข Sep '25
@Daniel Thompson I would agree with this. But I think what often gets missed is "ideal" is varied. There is no one size fits all for anything. Once a week is the "minimum" effective dose for a reason. There's such a fear of overtraining in HIT that sometimes we forget that a lot of times clients (and ourselves) don't actually work hard enough in a single session that we would be at risk for overtraining even if we trained 3x/week. Everyone "thinks" they train like Casey Viator or Mike Mentzer level of intensity. But I've seen only a handful of people in my experience that actually give a true "all-out" effort. I'm not including myself in this group either. I don't think I've ever taken a single set of leg press to true Jonesian "gun to your head" failure.
Workout content for beginners?
Do you have a go-to workout video or resource you send to someone who wants to get started? I constantly have people ask me for personal training. I donโ€™t personal train any more people, so Iโ€™d like to send them a simple free training program. For example, Like a big-5 overview with bodyweight, free weights and machines. If you have a lead magnet or download you use to get emails, and it fits my needs, please comment below.
Workout content for beginners?
1 like โ€ข Sep '25
Hey @Lawrence Neal I have something in my new book that basically walks someone through how to start with a big five routine. It's not videos, but I'm happy to email it over to check out and see if it's a good fit. Just let me know!
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Logan Herlihy
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27points to level up
@logan-herlihy-5683
Exercise Physiologist, Strength Coach, Health Coach and High Intensity sales specialist. Author, Podcaster, Speaker, Puppy dad.

Active 10h ago
Joined Mar 27, 2025
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