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Owned by Lisa

💜GenX Sister, YOU ARE WELCOME HERE💜 Women age 40+ reclaiming energy, strength, & confidence through simple shifts in fitness/nutrition/mindset.

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16 contributions to Tech-Lite Business Builders
What people actually Buy (Hint: It's not your product or service)
Let me tell you something that might sting a little, but it will help you. People are not buying your product. They never have. They never will. You spend weeks building your course, polishing your workshop, designing your templates, doing everything “right” and then… nothing. It is not because your work is bad. It is because you are selling the wrong thing. Here is what people actually buy. 1. Solutions Not your 40 modules. Not your 6 week program. Not your beautifully branded PDFs. People buy relief. They buy getting rid of the thing that keeps them stuck. They buy answers that help them breathe again. Example:Not “I teach newsletter monetisation.”But “I help creators make their first 5K in 30 days so they can finally see progress.” One is a product. The other is a solution. 2. Transformations People buy who they become on the other side. They buy confidence. They buy clarity. They buy the feeling of “I finally did it.” Example:Not “My program teaches pricing.”But “My program helps you become the person who charges premium prices without apologising.” One is information. The other is identity. 3. Connections People do not just buy access to you. They buy access to the community around you. They want to be around people who understand them, cheer for them, and won’t let them quit on themselves. Example: Not “You get lifetime access to the portal.”But “You get lifetime access to a private community of people building the same thing as you.” One is a feature. The other is belonging. 4. Experiences People buy how it feels to be part of something. The energy of a live workshop. The motivation of a group. The excitement of building together. Example:Not “This course has 20 videos.”But “In this live 2 day intensive, we build your offer together and you launch before the week is over.” One is content. The other is an event. And here is the truth most people avoid. People are not buying your product.They are buying the outcome. Will this help them make money, feel confident, stop procrastinating, move forward, or finally hit a milestone that matters to them.
1 like • 20d
Good stuff. I “know” this, thought I was doing it, but may have gotten off course. Will be rechecking my messaging.
Excited to Hit 50 Members in our Community
I would like to thank you all for joining here and glad that you are taking the initiative to learn how AI can help you in your business. Please let me know what you would like to see and feel free to add your contributions. Hoping to do some Member spotlights in the near future
1 like • Oct 28
Way to go, Jenelle! Building a community isn’t as easy as some gurus would make people believe. It’s a labor of love and a lot of work. You’re doing a fab job👏
Zoom link for our guest speaker Susan tomorrow
Here is the link for our call tomorrow. Feel free to share with your contacts and people who you think can benefit https://us06web.zoom.us/j/81828243519?pwd=lc5zvsgQjGUWXoVhxaWnXUjM20aOYH.1
0 likes • Oct 23
Jenelle, will you be posting the replay? I'm not available at the time of the call today.
$1M from a 1 page website
https://www.youtube.com/watch?v=rlqEVFcd9A8
0 likes • Oct 19
At first I thought no way, this is more bunk. But I’m five minutes in rethinking that…😛
1-10 of 16
Lisa Tucker
2
11points to level up
@lisa-tucker
Helping GenX women feel fierce, get fit-ish, and ditch the wellness grind & guilt—so they can thrive through menopause with confidence.

Active 1d ago
Joined Aug 10, 2025
Maryland