The Real Reason Sellers Will Choose You (It’s Not Marketing)...
Here’s the truth most agents never say out loud: The #1 differentiator between top agents and average ones? Negotiation. Not branding. Not social media. Not drone shots of a backyard. So when a seller says: “We’ve met with 4 other agents… we’re just looking for a lower commission.” Don’t panic. Don’t discount. Reframe. Ask them this: “John, would you say having the strongest negotiator in the market will get you a better financial outcome—or having a weaker one?” Now paint the picture: “Imagine the last agent dropped their commission from 6% to 4% just because you asked. What happens when a buyer walks in and offers $30K under asking on your property? Do you think that agent is suddenly going to flip the switch and fight for your equity?” Then bring it home: “If I’m sitting here, a complete stranger, and I’m standing firm on why 6% makes you more money—Who do you think is going to fight harder when it actually counts?” Let them answer. Let the light bulb go off. 📩 Want the full training and word-for-word breakdown of how I use Framing & Reframing? Message me the word "Frame” and I’ll DM you the free training. Let goo💪 —Alexis