We are all starting to show up

Annual billing gets ignored by half the community owners I speak to. The other half assumes it's a no-brainer. So, check this out. When you offer annual billing, you're asking a member to pay upfront for 12 months instead of month-by-month. In return, you give them a small discount, usually around 2 months free, which works out to roughly 17% off. The obvious fear is: won't I earn less? Sometimes. But here's the thing nobody explains clearly. Every month, you have a monthly member who faces a decision point. Cancel or stay. Do that 12 times a year and the odds of them hitting cancel at least once, during a busy week, a slow month, a moment of doubt, go up considerably. Annual billing removes 11 of those 12 decision points. So yes, you might give up 17% of the revenue. But you're also dramatically reducing the chance they leave before the year is out. Research across membership businesses puts the effective churn rate for annual members at roughly half that of monthly members. The cash flow argument matters too; having members pay annually upfront is a very different experience from hoping they all renew next month. That said, it's not automatic money. The discount has to feel worth it. If you offer 10% off and call it a deal, most people won't bite. The 2-months-free framing converts significantly better than a percentage discount. There's also a risk worth being honest about. Some members who would happily have paid monthly for 18 months will switch to annual and save money you didn't need to give away. The numbers suggest it's outweighed by the retention benefit in most cases, but it depends on your current churn. Here's a quick sense check on the numbers. If you have 20 members at $49/month and 4 of them take an annual offer at 2 months free, you collect $1,960 upfront. If all 4 stayed the full 12 months on a monthly you'd collect $2,352, so you're giving up $392 in the best case scenario. But if even one of those 4 cancels before month 10, annual already wins. That's the bet you're making.

SML is a free community for Skool owners at the £0 to £500 a month stage. The members are serious about building something that actually generates income, but most of them haven't had access to people who've done it yet. That's what this is about. If you're a community owner who's crossed a meaningful revenue milestone on Skool and you're willing to share what actually worked, not the polished version, the real version, I'd love to have you present to the group. In return, I'll come and present inside your community on YouTube strategy, Skool conversion, or wherever I can add the most value to your members. Just one community owner helping another community's members move forward. If that sounds like a fit, drop a comment or send me a DM and we'll figure out the details. If you're not at that stage yet but you'd like to be around people who are, the Skool Monetisation Lab is free to join. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab

Have you been wondering on some techniques that you can use to improve your youtube content or channel. Then get ready as @Des Dreckett from The Content Revenue Lab is coming to bring his valuable knowledge to us on May 27th @12pm est.. Make sure you add it to your calendar so you are reminded. Here Bossionaires we've got a guest in our home, so let's show up and show out and show why we are one of the best and fastest growing communities around. Watch Live: Here Join the community in time to get set up to get the knowledge that will give you the edge you need, The Art of Going Live

Most members put their community link five or six lines down in the video description. Below the timestamps. Below the gear list. Below a row of hashtags. By the time a viewer reaches it, they've already decided whether to click anything, and the answer is usually no. Think of it like a shop window. The first two or three lines of a YouTube description are what someone reads before they tap "show more." Everything below that fold is the back room. Your community link belongs in the window, not the back room. The pinned comment works the same way. YouTube pins your comment above every response from every other person who's ever watched that video. It stays there permanently. It costs nothing. Most creators either leave it blank or pin something that doesn't ask for any action. That's a permanent placement - handed to you by the platform - going unused. Neither of these requires filming anything. Open YouTube Studio, go to your last ten videos, put the community link in line one of the description and pin a comment with a one-line reason to join. That's traffic you've already earned, working harder for you. If you're using YouTube to grow a Skool community and want to see what else is sitting unused in your channel, come and have a look at what we're working on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab