Qualified Isn’t Enough: How to Tell Your Story and Build a Career Brand That Opens Doors
You can check every box on a job description and still get passed over. You can carry 20 years of results on your back and still feel invisible. You can be highly competent and still unknown. I see it all the time: brilliant, capable professionals who have no idea how to tell their story. And in today’s hiring climate, especially at the mid-to-senior level, that’s a deal breaker. Being good at your job isn’t enough anymore. There’s a quiet grief many professionals carry; the feeling of being overlooked despite doing everything “right.” You deliver. You lead. You make things happen. And yet... someone less experienced gets the role, the raise, or the recognition. It’s not that you're not qualified. It’s that your value isn’t clear, to them or to you. That’s why storytelling isn’t just a “nice-to-have” skill anymore. It’s a strategic career asset. Gina Riley, author of Qualified Isn’t Enough, says it plainly: people don’t buy what you do, they buy why you do it. (Great book, btw. If you want to dive deeper into this I highly recomend reading her book) Riley shows that your career story should not be just a list of duties and achievements. It should express your values and beliefs, your why. And your career experiences are the proof of those values in action. Your actions, the way you lead, communicate, and create impact, reveal what you stand for. That’s what people remember. That’s what builds trust. Storytelling is how you become memorable. When Riley asked executive recruiters what made a candidate stand out, they didn’t say technical skills or credentials. They said presence, clarity, and self-awareness. The ability to bring their story to life in a way that feels real and relevant. She calls out the “Tell me about yourself” moment as a critical turning point. The strongest candidates don’t list roles or responsibilities. They hook people with their journey. They show who they are through the patterns they’ve lived. Because our brains don’t retain bullet points. They retain stories.