You learned how to find brands in the last challenge. You learned how to create a portfolio in the last challenge. You learned how to pitch and negotiate in the last challenge. You learned how to get retainers in the last challenge. Now let's talk about the thing brands actually pay for... CONTENT! Because here is the truth... Most creators don't just struggle with landing opportunities; they struggle with creating content once the opportunity lands. Do you overthink it? Do you wait for perfect setups? Do you think you need expensive equipment? Are you convinced your content isn't "good enough"? Brands are paying new, inexperienced creators every single day for content filmed in their living room while the children and dogs run around like a zoo unleashed. Next week's challenge is all about learning how to create content brands want to use, without fancy equipment, a huge following, or hours of editing. Inside the challenge I will cover: 1. What UGC actually looks like 2. The exact types of content brands are looking for right now 3. Easy ways to instantly elevate your content 4. How to create content using products you already own 5. Simple filming formulas you can use over and over again 6. Building a content library that makes pitching & creating EASY Create more... with less time. Whether you are brand new to UGC or you already landed deals, this challenge will help you create stronger content with less stress. Drop a 📽️ if you are joining in! Note: I will be using Nugget as the example so if you do pet ugc... you will love this!

One thing I love teaching inside this community is that there isn’t just one way to make money. Next week, we’re diving into the world of vending machine businesses and breaking down the basics of getting started. We’ll cover: ✅ How to source vending machines ✅ Finding profitable locations ✅ How to approach businesses and get placement approval ✅ What products to stock in your machines ✅ Finding suppliers and keeping costs low ✅ Managing inventory and restocking efficiently ✅ Basic maintenance and day-to-day operations ✅ Ways to scale beyond your first machine Like all of our challenges, this will be focused on taking action, not just consuming information. Whether you’re looking for a side hustle, a local cash-flow business, or simply want to learn another income stream, this challenge is for you. Drop a 🥤 below if you’re excited for this one! 👇💜

Tomorrow we kick off our UGC Content Challenge! 🎥✨ If you’ve ever wondered: ✅ What brands actually want to see ✅ How to create content without fancy equipment ✅ Easy content ideas that convert ✅ How to make your videos look more professional ✅ Ways to create content faster and more consistently …this challenge is for you. As always, these challenges are designed to be implementation-focused, so you’ll be taking action each day instead of just watching lessons. Drop a 🎬 below if you’re joining us for the UGC Content Challenge tomorrow! 👇 Let’s keep building together. 💜

One of the biggest questions I hear is: “I know how to pitch… but who do I actually contact?” That’s exactly why I created the Soft CEO Brand Contact Club. 💜 Inside, you’ll receive: ✅ Curated brands ready tailored to YOU ✅ Direct marketing, influencer, and partnership contacts (not just brands general contracts) ✅ Brand websites ✅ Suggested pitch angles ✅ Fresh opportunities added regularly No more spending hours trying to figure out who to email. Or talking to brand teams that may or may not get back to you. The goal is simple: ✨ Less searching ✨ More pitching ✨ More opportunities to land paid partnerships This is perfect for creators, UGC creators, influencers, and anyone looking to get their foot in the door with brands. 👇 Comment BRAND CLUB below or send me a message if you’d like more information or want to reserve your spot. 💜 Let’s get your content in front of the people who can actually say YES. 🚀

First, thank you all for your patience in the last week. Between some unexpected pregnancy-related issues on my end and one of our moderators experiencing a death in their family, we’ve had a few delays behind the scenes. Family and health have needed to come first, and I appreciate the grace you’ve shown us during that time. The good news? We’re officially getting caught up and moving forward. 🎉 ✅ The UGC Challenge materials are actively being posted. ✅ The Squishy Challenge content is currently being uploaded. ✅ Final Shopify stores are being completed THIS WEEK. ✅ NEW updated brand lists (with direct contacts not just company contacts) will be posted soon as well to even further improve your results. We’re working through everything as quickly as possible while still making sure the quality stays where it needs to be. I’d rather deliver something amazing a few days later than rush something that doesn’t help you succeed. Thank you for sticking with us, showing patience, and continuing to show up for your business goals. We have some exciting things coming, and I’m looking forward to getting everyone fully caught up and moving forward together. Drop a ❤️ below if you’re still with us and excited for what’s coming! 🚀✨