What’s on your workbench today? Maybe you’re building something new. Maybe you’re stuck on one little piece. Maybe you’ve got three ideas fighting for your attention and need someone to help you sort through them. 😂 Or maybe you just need another set of eyes on something before you make your next move. Bring it in. It doesn’t have to be polished. You don’t even have to know exactly what you’re asking yet. Todd and I are here. And so is a room full of builders who may see something you haven’t. What are you working through today? And if you’d rather not put it in the room, DM either of us. That door is always open, too. 💙

Today’s research question: Exactly how much cake is required to properly celebrate Sara's birthday? We’re going to need a LARGE sample size. 😂 Happy Birthday, @Sara Fredrick !! 🥳 I hope your day includes good people, lots of laughter, something delicious, and at least a little bit of doing exactly what YOU want to do. We’re awfully glad you’re here. 💛 Everybody help us wish Sara a VERY Happy Birthday! 🎉🎈

@Sybil Hall @Todd Thornton and I just wrapped our conversation, and we went all over the community-building map. 😂 Free vs. paid. How you show up as the community owner. What you do when building gets HARD. Affiliate links and whether they actually make sense for your community. And quite a bit more that I wasn’t expecting us to get into. What I loved most, though, was how much of Sybil’s experience applies whether you’re just opening the doors or you’ve been building for a while. There’s a little something in this one for everybody. ❤️ I’m going back through the conversation now because there are definitely a few pieces I want to pull out and make sure we don’t lose. Sybil’s Behind the Build is coming soon. 🎙️ And Sybil...thank you again for letting us into the REAL build. ❤️

@Virgel Nel surprised us by creating a magazine cover for Skoolology. So, of course, I had to return the favor. 😂 But while I was creating his, something interesting happened. I realized a magazine cover is actually a pretty good branding test. You don't have much room to explain yourself. You have to communicate quickly: 💙 Who is this for? 💙 What do they care about? 💙 What do you want to be known for? 💙 What should this community feel like? And here's the part that really got me thinking. Virgel had to decide what stood out about Skoolology. I had to decide what stood out about Singular Vision. That's different from writing your own About page. Your brand isn't only what you say about yourself. It's also what people have come to associate with you. So here's a little experiment if you want to play with us. Upload a photo of yourself, your community name, and your community description to ChatGPT and give it this prompt: Create a magazine cover for my community using the photo and information I've provided. Treat the cover as a branding exercise. Capture who the community is for, what they care about, the change they want, and the personality of the community. Make it look like a real lifestyle or business magazine, with a strong masthead, feature headlines, smaller cover lines, and visual details that reinforce the brand. Don't just repeat my description. Interpret what this community should feel like to the right person. Then don't just look at whether you like the design. Look at what it reflects back to you. 💚 Does this feel like us? 💚 What did it pick up that we're communicating clearly? 💚 What did it get wrong or overemphasize? 💚 What's missing that you thought was obvious? And maybe the biggest question: 💚💙 If someone else created your magazine cover based on what you're putting into the world right now, would it match what you want to be known for? If you try it, bring your cover back here. But also tell us what you noticed. 🐼

@Donna Thornton you are MAKING HEADLINES on my Facebook page 🙌🏻🎉🥳