I've been scrolling through profiles in here and there are some brilliant business names floating around. Some obviously well thought out, some that clearly have a story behind them, and I'd put money on a few being a 2am decision after a bottle of wine 🍷 So go on, where did yours come from? Was it deliberate, did someone else suggest it, or did it just happen and now you're stuck with it? Don't hold back on the daft ones 🤣

finish the sentence with below! BTW, Mike will not be joining The Directory on Skool! Sorry not sorry.

National days can get ridiculous. I mean have you seen some of them? National Underwear Day National Eat a Ham Sandwich Day National Lazy Day What the heck? Today is National Eat Outside Day. I usually ignore the nonsense, but I'm always looking for ways to challenge my peeps (and myself!) to have fun with their messaging... so today we're comparing our businesses to eating outside! I came up with: working with me is like eating outside, sometimes you just need a change of scenery to see what you've been missing in your marketing! Wanna try it too? Finish this sentence: Working with me is like eating outside, _____ Feel free to drop multiples.. just use a new comment for each one so we can keep the responses semi-organized 🤣 Let's see who has the best one!

Y'all showed up in a BIG way for Back to Basics last weekend pulling in 944 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨. That's insane and awesome all in one! This community definitely knows how to play: show up, give feedback, help each other level up. So we're doing it again... I mean, it's the weekend, y'all expect it at this point. 😉 𝗛𝗼𝘄 𝘁𝗼 𝗽𝗹𝗮𝘆: Drop below what you're working on... one-liner, graphic, CTA, whatever you want eyes on. 𝗝𝘂𝘀𝘁 𝗻𝗼 𝗹𝗶𝗻𝗸𝘀 — 𝘆𝗼𝘂 𝗴𝗼𝘁𝘁𝗮 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗱𝗿𝗼𝗽! Then go give feedback on a few others using the light system: 🔴 Needs work — vague, doesn't land, missing the hook, etc. 🟡 Getting there — good bones, but something's holding it back 🟢 GREEN LIGHT — this is clear and ready to go ... I would click this! Give feedback before you ask for it. As alwasys, the best rounds are the ones where everyone's playing both sides. 🏆 Shoutout to our last weekend winner! @Jennifer Rassbach! She doesn't even know it yet, but she showed up in a huge way, giving thoughtful feedback to 𝙣𝙚𝙖𝙧𝙡𝙮 𝙩𝙬𝙤 𝙙𝙤𝙯𝙚𝙣 different members. And that, my friends, is what being a team player is all about 💥 Every week we have a winner! Jennifer claimed last week and whoever gives the most valuable feedback this round earns a 24-hour pinned post too! Let's see if we can beat 944. Who's getting the green light this weekend?! 🚦

Scrolling through my notifications this morning and I see this. (Open the attached pic). I did not register the name, the words, nothing. I just saw the traffic light emoji and my brain INSTANTLY went to the Red Light, Green Light activity here in the Directory. THAT's brilliant branding on @Heather Boers' part. If you're in this community because you want more eyeballs on your business, and you're randomly posting to get seen and then getting out, you're missing out on the type of training that people pay tens of thousands for. You can take a branding class and learn the concepts, but you cannot SEE it in action like you can here. Pay attention to what's happening, what people are engaging with, what context YOU carry away with you. It's utterly priceless. You've got a masterclass under your nose!!! You can be brilliant at what you do, but in here you can learn how to run a community, how to give folks an incredible experience, how to surprise and delight your audience, how to create genuine engagement, how to foster meaningful relationships, and so much more. Just by watching and taking notes! As a copywriter, storyteller, and funnel strategist, I can find the gaps and leaks in people's marketing. That's MY superpower and why I started my community. But faaaaack do I still have a lot to learn about community-building and all that user experience stuff. And I learn something new from Heather every damn day. Fun fact: for the longest time I thought this gif of a woman spitting out her drink in laughter was Heather too. 🤣🤣🤣🤣🤣🤣