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Funnel Forensics

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Grab your 🔎 and let's make sure your funnel actually... funnels! Find the disconnects and missed opportunities then fix them!

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Skoolers

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This Saturday: We're Making Cinnamon Rolls
After last week's focaccia blew up (521 comments, 19 bakers, 100% completion), we're shifting gears. This Saturday we're baking Henry's Big Gooey Cinnamon Rolls. These aren't regular cinnamon rolls. Three things make them different. First, tangzhong. It's a Japanese technique where you cook a small amount of flour and milk into a paste before adding it to the dough. That paste traps moisture so the rolls stay soft for days, not hours. If you were here for the focaccia, you already understand the concept of adding something wet to dough and letting it transform during baking. Same energy, different bread. Second, the cream pour. Right before these go in the oven, you pour heavy cream over the top. It seeps down between the rolls, caramelizes on the bottom, and creates this gooey, almost sticky-bun layer underneath. Remember the olive oil brine on the focaccia? Same idea. We pour something over dough, and the oven does the rest. Third, the filling. Brown sugar, cinnamon, butter, and a secret weapon: cornstarch. It keeps the filling thick and gooey instead of running out during baking. Rolled tight. Cut clean. Twelve big rolls per pan. The kind you pull apart and they stretch with gooey strings of filling. And here's the part I'm really excited about. This recipe has two versions. Yeasted version: Uses instant yeast. Mix it today, refrigerate overnight, bake tomorrow morning. Straightforward and accessible. If you've never made enriched dough before, start here. Sourdough version: Your active starter replaces the yeast entirely. Longer fermentation, deeper flavor, that subtle tang that pairs perfectly with cream cheese frosting. If you've got a healthy starter, this is the one to try. Same recipe page. Same filling. Same cream pour. Same frosting. You just flip the toggle at the top and the ingredients and timing adjust automatically. No matter which version you choose, you're in. Everyone bakes together Saturday. Yeasted version: https://pantry.bakinggreatbread.com/recipes/henrys-big-gooey-cinnamon-rolls?variant=yeasted
This Saturday: We're Making Cinnamon Rolls
1 like • 2d
i baked these today and sadly they were underwhelming in terms of looks and texture. But super delicious. I will be trying again!
0 likes • 2d
@Henry Hunter any number of things. they didn't rise and so are pretty dense little bricks. I did the sourdough version - and i did rush the eggs a bit. But could have not cold proofed long enough. Maybe didn't warm up enough. Maybe didn't work the butter in long enough. I used 2 smaller pans instead of 1 large, and had more space between them than perhaps was right. And then I felt like the cream was too much and I may have basically boiled them in it 🤷‍♀️ The frosting was to DIE for tho. Even the dog approved heartily! I'll report back on attempt #2.
🎉 Morning Bakers. Cinnamon Roll Saturday! 🧁 Working Thread
You've put in the work all week. You watched the lessons. You learned the tangzhong science. You understand why we pour cream over the rolls before they go in the oven. You know what butter, sugar, and eggs do to enriched dough and why it behaves differently from the lean breads you're used to. You've got this. I have every confidence in you. 💪 Let's make the best cinnamon rolls you've ever had. 🧈 First things first. Take your cream cheese, butter, and eggs out of the refrigerator right now. Set them on the counter and let them come to room temperature. If you're like me, you can tuck the cream cheese in your apron pocket to warm it up. I do the same thing with butter and eggs sometimes. I don't advise that because you're one step away from a disaster, but it works. 😂 Room temperature ingredients matter today. Cold butter won't incorporate into enriched dough properly. Cold eggs will tighten everything up. Cold cream cheese in the frosting means lumps that won't smooth out. Get them out now. ✅ I worked through the full recipe last night to make sure every feature in the Recipe Pantry was functioning properly. Timers, scaling, step-by-step, all of it. We have a go for launch. 🔗 Here's the recipe: https://pantry.bakinggreatbread.com/recipes/henrys-big-gooey-cinnamon-rolls?utm_source=skool&utm_medium=community&utm_campaign=recipe-share 📱 Two quick tips before you start: 👨‍🍳 At the top of every recipe page in the Pantry, look at the navigation bar on the right side. You'll see what looks like a little chef's hat. Click it. That keeps your screen awake so it won't fall asleep and go dark while your hands are covered in dough. No more tapping your phone with your elbow. 🌙 Right next to it there's a little crescent moon icon. That toggles between light mode and dark mode. Use whichever is easier on your eyes in your kitchen.
🎉 Morning Bakers. Cinnamon Roll Saturday! 🧁 Working Thread
6 likes • 11d
wow - these look amazing!
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Liisa Reimann
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@liisareimann
Attract more clients by finding (+ fixing!) the leaks in your funnel // 🏠 history nerd // 🐲 dragon boat coach

Active 2h ago
Joined Feb 20, 2026
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