I haven’t published anything new in over a year, and my books have still earned 𝗼𝘃𝗲𝗿 $𝟯𝟬,𝟬𝟬𝟬 𝗶𝗻 𝗿𝗼𝘆𝗮𝗹𝘁𝗶𝗲𝘀 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝘀𝗼 𝗳𝗮𝗿 from ebooks, paperbacks, and audiobooks. That’s one of the things I love most about publishing. A book can become an asset that continues working for you long after you hit publish. You don’t have to constantly hustle to convince people to buy it. If you position the book well on Amazon, the content is good, the topic is in demand, and you continue getting reviews, that book can keep generating sales month after month. Now, publishing on Amazon is 𝗡𝗢𝗧 𝗮 𝗴𝗲𝘁-𝗿𝗶𝗰𝗵-𝗾𝘂𝗶𝗰𝗸 𝘀𝗰𝗵𝗲𝗺𝗲. Not every book is going to become a huge income generator, and some books will perform much better than others. But every book you put on the market is another earning opportunity. Over time, those books can stack. One book might bring in a little. Another might become a strong seller. Another might perform better in audiobook. Another might surprise you months or even years later. That’s how a catalog starts to build. Books can create income, authority, and legacy. The goal isn’t always to publish one book that changes everything. Sometimes the real power is in continuing to build assets that can keep working for you for years. 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝗛𝗮𝘃𝗶𝗻𝗴 𝗔𝗻 𝗘𝘅𝘁𝗿𝗮 $𝟯𝟬𝗸 𝗧𝗵𝗶𝘀 𝗬𝗲𝗮𝗿, 𝗪𝗵𝗮𝘁 𝗪𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗗𝗼 𝗪𝗶𝘁𝗵 𝗧𝗵𝗮𝘁 𝗜𝗻𝗰𝗼𝗺𝗲? 📚

🌮 Taco bout Your Book Tuesday 📖 This is an open invitation to talk about your book. 👉 If you already have a book published, feel free to share about the book. 🔗 Links are OK. 👉 If you're working on a book, share about what you're working on and where you're at in the process.

Amazon Ads can be a great way to get more eyes on your book and see how your book performs against competitors. But before you turn them on, you need to be prepared for the reality that 𝘆𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 𝟯𝟬 𝗱𝗮𝘆𝘀. You’re testing keywords, gathering data, and learning whether your listing can actually convert. So how do you know if your book is ready for ads? ⭐ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝟮𝟬 𝗿𝗲𝘃𝗶𝗲𝘄𝘀? I personally recommend having a minimum of 20 reviews before turning on ads. Customers want social proof. If your book has very few reviews and the competing books have dozens or hundreds, getting the click doesn’t necessarily mean you’ll get the sale. ⭐ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗔+ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗲𝘁 𝘂𝗽? These are the marketing graphics that appear further down your Amazon listing and give you another opportunity to sell your book. Amazon allows you to create A+ Content for FREE. 👉 Watch my training on setting this up here ⭐ 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? Video gives potential buyers another way to experience your book before purchasing. While you can’t currently just upload your own promotional video directly to every book listing, you can work with an Amazon Influencer to create a shoppable video that can be tagged to your book. I actually offer this as a service for 𝗷𝘂𝘀𝘁 $𝟱𝟬. I’ll order your book, create a shoppable video featuring it, and tag it to your Amazon listing. 🎥 ORDER A VIDEO REVIEW HERE The biggest thing to remember: 𝗔𝗱𝘀 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘀 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝘁𝗵𝗮𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀. Get the foundation right first, then start spending money to send more people to it. 👇 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀?

Last year, I spent a lot of time marketing my books with video on TikTok Shop, and it worked. I was selling a few hundred books a month from it part-time. But eventually, I stopped. Not because video stopped working — but because constantly coming up with ideas, writing scripts, getting camera-ready, filming, editing, and posting became a lot to maintain while juggling everything else. And I know a lot of authors here probably feel the same way. That’s why I just published a new video breaking down why video is such a powerful tool for marketing your books, the biggest reasons I still think authors should be using it, and what I’m doing differently now to make the process easier. I also show you a tool @Lexi Kaz created called Sonder that can help create the videos without requiring you to constantly get on camera or come up with the scripts yourself. If you want to check out Sonder, you can also use my referral link here: 👉 MAKE YOUR FIRST VIDEO FREE WITH SONDER I’m curious — what’s the biggest thing that stops YOU from creating more video content for your books? Is it getting on camera, knowing what to say, finding the time, editing… or something else? Drop it below. 👇

What type of book are you working on right now? 📚 Coloring book? Novel? Journal? Workbook? Something totally different? Cast Your VOTE! I’d love to see what everyone is working on right now.