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2 contributions to Elevate Publishers Community
Interesting BookTok Success Story
I came across an interesting example recently that I thought some people here might find useful. There's a guy in Spain who started posting short TikTok videos about self-help books. At first, his goal was pretty simple: recommend books and earn a little money through Amazon affiliate commissions. As most of you know, affiliate commissions on books are tiny, so it wasn't exactly a path to getting rich. But his account grew really fast. Eventually he built an audience of millions of followers across all his social media platforms, who saw him as "the guy who knows self-help books." Then he did something smart. Instead of only recommending other people's books, he started publishing his own self-help books on Amazon. From what I can tell, many of them were likely created with heavy AI assistance, and he publishes them under a different pen name. What's interesting is that he doesn't present them as "my books." He recommends them alongside the books he has always recommended. So in practice, he's using the authority he built as a book reviewer to sell his own products. Another thing I noticed is his positioning. He often recommends books written by well-known authors, psychologists, researchers, and major publishers. Then he'll recommend one of his own books as the simpler, easier-to-read version for beginners or for people who don't usually read much. And judging by the number of reviews and sales, it seems to be working extremely well. Here's the account: https://www.youtube.com/@KaizenReyLibros/shorts Has anyone else seen interesting examples of authors using TikTok, Reels, or Shorts in unusual ways to sell books?
1 like • 9d
That's seems like it may be against UK advertising standards, and my undertanding is he would either have to say he created them, or if not explicitly say that present as an ad
AI Discolosure
Question about using PublishFlow (or any other AI tool that generates a working first draft), do all those who use it disclose the book has been created by AI? Some may use the text generated almost as is and others will heaving review, reorder, edit etc so looking for answers in both scenarios. Thank you
0 likes • 17d
@Naomi Richardson thank you so much, that is what I was thinking also but just wanted to see what others thought :) It is an evolving landscape! Thanks again!
1 like • 13d
@Naomi Richardson thank you again :)
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Laurna Dixon
1
3points to level up
@laurna-dixon-3197
Interested in health: nutrition, epigenetics, hormones, neural plasticity

Active 3h ago
Joined Jun 11, 2026