I came across an interesting example recently that I thought some people here might find useful. There's a guy in Spain who started posting short TikTok videos about self-help books. At first, his goal was pretty simple: recommend books and earn a little money through Amazon affiliate commissions. As most of you know, affiliate commissions on books are tiny, so it wasn't exactly a path to getting rich. But his account grew really fast. Eventually he built an audience of millions of followers across all his social media platforms, who saw him as "the guy who knows self-help books." Then he did something smart. Instead of only recommending other people's books, he started publishing his own self-help books on Amazon. From what I can tell, many of them were likely created with heavy AI assistance, and he publishes them under a different pen name. What's interesting is that he doesn't present them as "my books." He recommends them alongside the books he has always recommended. So in practice, he's using the authority he built as a book reviewer to sell his own products. Another thing I noticed is his positioning. He often recommends books written by well-known authors, psychologists, researchers, and major publishers. Then he'll recommend one of his own books as the simpler, easier-to-read version for beginners or for people who don't usually read much. And judging by the number of reviews and sales, it seems to be working extremely well. Here's the account: https://www.youtube.com/@KaizenReyLibros/shorts Has anyone else seen interesting examples of authors using TikTok, Reels, or Shorts in unusual ways to sell books?